A winning social media marketing strategy is what you need to help your company grow and keep earning profits. Promoting your products or services on social sites such as Facebook, Instagram, Twitter, Pinterest, etc reinforces your branding efforts, generates qualified leads and boosts sales. Ej Dalius thinks that spending sufficient time, churning out the best, stunning content, and gauging the resulting metrics in the right way, all if managed appropriately, will make your social media campaign pop with a goose that lays golden eggs!
According to an article published on https://momblogsociety.com, it is always wiser to rely on data for making important business decisions, determining the primary goals and metrics. Post your social content weekly, daily, or monthly depending on your requirement. Here are some of the best tips to fetch you 10 times ROI with social media promotion:
Eric J Dalius emphasizes to know your audience first
Your branding message will not work if you do not know who your audience is. That is the reason why you need to build a buyer persona, which is critical for successful social media promotion of your business and products.
Build buyer persona by analyzing your happy clients because it’s the starting point to know your audience better. Study customer demographics, needs, likes and dislikes, income, etc. Once you have all that information, it would become easy to develop your products or services so that they sell.
According to Eric Dalius, your products should answer customer questions on social media. How your products will make peoples’ lives easy? When you know this, you can add value to your products that your buyers need.
Hire a qualified social media manager
Many businesses make the mistake of hiring a social media person with little experience, especially those with a light schedule or cheapest pay with no importance whether the person can handle the job or not.
You should hire a manager who can do strategic thinking and understands your firm’s long-term and short-term goals. A qualified professional knows how to design Facebook or Instagram posts, pick out relevant content, write short, catchy copy, design creatives, and engage followers to boost your social media exposure.
Choose the best social platforms
There is no point in creating dozens of social media profiles for your business because the manager dealing with so many platforms will feel overburdened, off track, and the outcome will be small.
Facebook, Instagram, and LinkedIn are best for your business to grow your brand’s presence on digital platforms. The kind of offer is the key to the selection of your social media sites. For instance, if you sell directly to your buyers, Facebook is a perfect choice. Again, when you are reaching out to a younger audience or Millennials, Snapchat or Instagram is your best bet. If you are into B2B, LinkedIn is the best option.
Knowing which of the channels your competitors are using will also help you choose the ideal site for social media marketing.
Keep these tips in mind if you want to promote your brand and products through social media. Use stellar content, design stunning creatives, and write smart copy to make your mark.