Though many people think that business cards are outdated and ineffective marketing tools, the opposite is the truth. It is true indeed that digital and social media marketing are a rage these days; business cards have their importance, no doubt. When it comes to cost-effective marketing and affordable branding, these cards come with many benefits. Then, you need to design business cards to make them look stunning and attention-grabbing for your customers.
According to an article published in Forbes, you can think of a non-standard shape for your card to make it look unique or one-off.
In this article, we will share some useful tips and ideas to make your business cards pop and awesome-looking. Read on to learn more.
- Focus on the design
When it comes to business cards, the contact details of your small business are the most essential aspect of it. You need to adjust the details in the small space that you have on the card. Therefore, keep its design and layout neat, organized, and clutter-free. As far as the text is concerned, make sure you keep the copy with the margins safely so that the writing isn’t very close to the card’s cutting line.
Design a couple of contrasting elements like black with essential components in a light color, a mix of geometric shapes, and contrasting colors to grab customer attention. You may also choose to keep the design simple by using black and white on your business card. Keep the printing resolution and fineness one-off as well as use best-quality paper for these marketing tools.
- Pick colors smartly
When you have a meeting with your potential client and give your business cards to him or her, the marketing tool should create the first good impression. Your card should communicate the subliminal messages to pique customer interest. Therefore, use the right brand colors to take your marketing efforts to the next level.
It is better to use the primary colors of your business, the same ones you use for your social media and digital campaigns. It will help your audience to recognize your brand by looking at the color without even seeing your business name.
- Best paper quality
Showing off your brand using business cards is not as simple as it sounds. For instance, if you receive a card made of poor quality paper, the material is too thin and flimsy. Would you like the experience? No, perhaps! The same rule holds when it comes to the paper quality of your business cards.
Your business cards should have superior paper quality to make your brand credible to your audience. Your card shouldn’t be poorly designed and made just for the sake of it. When it comes to paper quality, do not overdo attention to detail. If your card looks too expensive and flashy, your prospects may feel that your products are priced high. Therefore, maintain a proper balance when it comes to the paper quality of the card and the design elements.
Keep these tips in mind to design your business cards that pique audience attention. Use the right colors, paper quality, design, and maintain balance.