All of us have moments in life where we look and feel our best – where we are able to shine as the most authentic versions of ourselves!
Given that people often tend to downplay their personal accomplishments, it is important to recognize them, which is exactly what Clear Eyes®, the #1 selling brand of eye drops, is doing. The brand’s first ever integrated marketing campaign, My Shining Moment, is dedicated to celebrating consumers by creating a platform for them to share the stories of when they look and feel their best.
I struggled to come up with my own shining moment, which just goes to show – we don’t value these moments enough! While I’ve accomplished a great deal in my life, I’m most proud of being a mother. Raising my beautiful children, seeing them grow and change, and develop their own individual personalities is the most important aspect of my life. As a parent, I’ve tried to instill in my kids the knowledge that while life is precious, it can still hold some rough times, which is why it’s more important than ever to celebrate the good times, or “shining moments.” Spending quality time with my family allows me to feel like the happiest and most authentic version of myself.
A consumer-led brand at its core, Clear Eyes® is focused on celebrating the role it plays in consumers’ lives by bringing to life the emotional benefits of the product portfolio. In conjunction with the campaign, the brand debuted a digital gallery, featuring photos and videos of shining moments as told by a variety of creative people, including eye portrait photographer Bridges Aderhold, beauty blogger Rachel Anise, travel videographer Taylor Fischer, world renowned magician, Adam Wilber, Swedish airline pilot Maria Fagerstrom, cross country runner Jonathon Prince, and No Leftovers’ food blogger, Jackie Gebel.
And because everyone has their own shining moments, Clear Eyes is giving YOU the chance to submit them, between now and October 15th. By sharing your own #MyShiningMoment across your social channels, you will be entered into a sweepstake for a chance to receive an all-expense paid trip to Miami, FL for a private photo shoot with Bridges Aderhold.
Visit cleareyes.com/myshiningmoment to learn more and experience other people’s shining moments for yourself. Best of luck to everyone who enters!
Brought to you by Clear Eyes