Population density is much higher than church density. As of 2015, Indianapolis had the highest percentage of religious institutions per capita. The number of religious institutions there totaled 2,892 while Seattle—which had the second highest percentage of religious institutions per capita—had just 1,355 religious venues. This means that your potential clientele is spread out over a greater geographical distance than the clientele for many other businesses.
Although religious institutions are spread out, you can still reach potential clients in your state, region or nationwide by taking advantage of technology. Technology can impact every aspect of your business, and you can use it to produce advertisements and to sell products. The first thing you need is a computer so you can develop a database of your clients and monitor your inventory. It will also enable you to use other types of technology to effectively reach your ideal market.
Have a Website
Whether you plan to launch a small business or dream of opening a national chain of stores, you’ll need to have a website. A professional website will impress potential customers and make information about your business, products and prices easily accessible to them. Online sales have steadily risen every year for the last decade and show no signs of decline, and having a web presence connects you to a growing market. Don’t limit your ability to connect with potential clientele by discounting a web presence.
Purchase a drone with an embedded drone camera from NewEgg to take your marketing to the next level. These drones can capture photographs and video. You will be able to take aerial shots from all angles, which will ensure that you get the best images possible for your promotional materials.
Drones will enable you to photograph church gatherings and worship services without being invasive. They do not need to climb ladders or navigate obstacles the way that human photographers do, which will save you time and money when you are gathering video and photographs for your advertisements.
Use the Internet
The Internet is an effective research tool. When you are determining which clergy robes you plan to carry in stock, you will be able to confirm the quality and styles available from companies such as Cokesbury. This kind of information can help you determine which existing businesses you may want to partner with as you expand your company.
The Internet is also one of the best places to invest your marketing dollars. Since local clientele is limited, you can use the Internet to reach clientele around the country and the globe. Invest in Google ads so that your website is prominently featured when people search for products you sell. You can also use search engine optimization (SEO) to affordably raise your website’s profile so that people are more likely to see your site on the first page of results when searching for church supply businesses.
Social Media and YouTube
Take advantage of social media to reach potential customers and build your brand. Have a Facebook page, Instagram account and Twitter account. You can use social media to offer words of encouragement or inspiration, as well as information about your business and products. Being present on social media also provides additional ways for consumers to contact you.
YouTube is another tool that you can take advantage of. Remember that your drone is capable of capturing video and photographs. You can use the drone’s footage and video editing software to add music and text to your video. This is an effective way to make advertisements that you can share on your social media channels.
Connect Via Smartphone
A smartphone will enable you to take your business with you even when you aren’t in the office. You can have calls forwarded to your phone, as well as connect with entry systems to let delivery drivers leave packages inside locked areas. You never need to worry about missing an important phone call if you use a smartphone for your business.
You can also use smartphones to send and receive emails, as well as download the apps for social media platforms and monitor your business accounts. Whether you’re on the road to visit a client or heading out of the office to pick up lunch, you will be able to monitor any developments with your business and address any urgent matters with a smartphone.