If you happen to run a small business, there is a good chance that you’re always looking for ways to lure in new customers. This is truly the only way to thrive, expand and keep your business growing at a good pace. Unfortunately, many marketing techniques can be enormously expensive. Simultaneously, there is a good chance that you have a personal account on Facebook. At this point in time, it is nearly impossible to find someone who doesn’t. Using your Facebook prowess may very well give you an edge over your competition. Within this guide, you will learn about the enormous importance of this social network for any small business.
Notable Facebook Statistics
Today, Facebook is, without a doubt, one of the most popular social media networks in the entire world. It is estimated that the website is utilized by near 2 billion individuals. And, it should be known that the website has grown by more than thirteen percent from 2014 to 2016. The popularity of the site is stunning and it is only getting bigger each and every year. Some of the biggest corporations have seen this as an opportunity, so they’ve begun marketing their goods and services on the site. If you’re wise, you’ll do the same.
The Costs Of Marketing With Facebook
Small business owners must always keep their expenses to a minimum. Nevertheless, return on investment is always important. This is where Facebook marketing truly excels. Setting up a profile page for your company on the social network is completely free. It is also effortless and time efficient. Therefore, there is really no good reason not to have a business page on Facebook. Simultaneously, you should realize that Facebook has the potential to put you in touch with millions and millions of potential clients.
By utilizing Facebook correctly, you’ll be able to drive in new clients while paying the minimum.
Additional Exposure
First and foremost, you should realize that the biggest perk of using Facebook is the site’s enormous user base. While you probably won’t be able to attract everyone, you can target a small chunk of the market. This could make a world of difference for a small business in the 21st century. Just imagine converting a few hundred Facebook users into clients of your company. The additional revenue will be substantial.
This is one of the biggest reasons that it is wise to consider buying likes. Additional likes will equate to more exposure, more customers and higher profits.
Make Yourself Look Human
Today, consumers are very skeptical of big corporations. In fact, they’ll even shy away from your company. It is vital for businesses to show themselves in a human light. This is the only way to make your business look legitimate and friendly. Facebook can help in this category. By utilizing Facebook, you’ll be able to interact directly with a large segment of your consumer base. This will prove to be immensely helpful. By chatting with your customers directly, you’ll be able to show them that you’re compassionate and caring. This will make them feel like they’re in good hands.
In return, this will greatly increase the likelihood that they’ll be willing to do business with you.
Reputation Control
Facebook and other social networks can also be good for controlling your company’s reputation. As you should already realize, negative comments online can turn your business upside down and make it enormously difficult to remain afloat. Once a single bad comment rolls in, another one will do the same. Before you know it, your company’s reputation will be ruined. Social media will give you the ability to put an end to negative criticism, before it can really impact your business. Chat with the disgruntled client and see if you can fix their problem.
Do this publicly and it could actually improve your company’s reputation and prevent further criticism.
A New Approach To Customer Service
Taking advantage of Facebook can be a great, new and exciting way for you to interact with your customers. However, it can also be used to quickly and easily answer questions that customers might have about your products and services after or before purchase. Your staff will be able to answer questions online, which is often times much more efficient than answering phone calls all day long. Plus, when you answer questions online through posts, other customers can view this information, which might save them from wasting a phone call.
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