A crucial aspect of starting or surviving in a competitive business like property rentals is to have effective marketing campaigns. If you miss your mark, your competitors will drown you in the competitive pond, and trust us, making a comeback will be next to impossible.
So how do you go about doing your business the right way? How do you prepare your property for the festive season? Most importantly, how to ensure your vacation rental property gets the attention it needs? The below tips will help.
Get Professional Photos
People want to see what they’re renting, and if your photos are poor quality or don’t show off the best features of your rental, you’re not going to get many bites.
Here are some tips to click high-quality photos:
- Rent a professional camera if you don’t have one.
- Use natural lighting whenever possible.
- Take pictures during the daytime.
- Edit your photos to make them look their best before posting them online.
Use an Online Rental Platform
There are many different websites and platforms you can use to list your rental property, each with its own advantages. Do some research and find the one that will work best for you. You can consider Airhosting for vacation rentals Wallace, Idaho. They are experts in offering comfortable vacation rentals to tourists and marketing services to vacation rental owners.
Create a Video Tour
A video tour of your rental property is a great way to give potential renters a feel for the space. You can post it on your rental listing and on social media platforms like YouTube and Facebook.
Here are a few tips for creating engaging video tours:
- Hire a professional videographer if you can.
- Make sure the video is well-lit and shows off the best features of your rental.
- Keep it under two minutes in length.
- Edit the video to make it look its best before posting it online.
Optimize Your Online Listing
Make sure your rental listing is clear, concise, and includes all the important information potential renters want to know. Use keywords that people searching for vacation rentals in your area are likely to use.
For better listing optimization, use these tips:
- Use a catchy headline.
- Include important details like the number of bedrooms and bathrooms, square footage, and amenities.
- Use high-quality photos and videos.
- Use keyword-rich descriptions.
Promote Your Property on Social Media
Social media is a great way to reach potential renters. Create a Facebook page or Instagram account for your rental property and post regular updates. Use can also use Pinterest and Twitter to market your rental property. These tips will help:
- Use high-quality photos and videos.
- Write engaging descriptions.
- Use hashtags to reach a wider audience.
- Run social media ads.
Use Google AdWords
Google AdWords allows you to place ads for your rental property on Google search results pages. This can be a great way to get more exposure for your listing.
Get Involved in Local Events and Activities
If you can get your rental property a part of local events, you’ll be able to reach a whole new group of potential renters.
Advertise in Local Media
There are many different ways to advertise your rental property in local media, including newspapers, magazines, and TV or radio stations. Doing this will increase your exposure to new customers.
Place Yard Signs
If you have a yard or other outdoor space near your rental property, placing signs there can be a great way to generate interest. Just be sure to get permission from the property owner first!
Distribute flyers to Local Businesses
This can be especially effective if you target businesses that cater to tourists or travelers.
The vacation rental business is booming yet competitive. By following these tips, you’ll be well on your way to effectively marketing your vacation rental property and generating more interest from potential renters.