Running a start-up? Want to create a robust marketing strategy? Wondering if a bulk SMS service is a good idea to market your business and build your brand image? We’ve put together five key benefits to help you make up your mind and incorporate bulk SMS in your marketing strategy.
SMS is one of the fast ways to deliver your messages to your target audience. A smartphone is a gadget that almost everyone keeps closest to themselves. It is either in our pockets, or hands, or resting beside us. Even if someone didn’t hear an incoming SMS beep, they would likely see the message within a few minutes. Checking phones and notifications is something everyone does automatically after every few minutes. Hence, you can reach anyone you want within a few seconds through an SMS. It is why bulk SMS marketing is considered to be one of the fastest ways to market any products or services.
So, if you’re struggling with your retail reputation management, bulk SMSing is one of the great ways to maintain your reputation and keep your clients updated. Let’s understand how that works and benefit its users.
Email marketing is also great, but not all recipients open all of their emails. But with SMS, your message can never go unread. Even if the recipient is not interested in purchasing what you’re marketing, they would still open the message.
With their phone in their hands most of the time, it is highly unlikely they will ignore or delete the message without reading it. However, this may happen, but the chances are very low. According to a survey, people have this habit of instantly reading their incoming messages; ninety-seven per cent of the SMS sent to clients are read immediately. This efficiency is hard to achieve with other marketing tools and platforms. When using bulk SMS service, be assured that your messages will be read.
It will also help your business with personal reputation management. As a result, you will have a good online and physical presence with loyal customers.
When using bulk SMS marketing, you’re allowed to target a single contact, your entire contacts database, or even a sub-group. This customization is key to the success of bulk SMS marketing. For instant, you’ll have to send a different message to your existing clients than to your prospects.
Further, it is pretty easy and fast to set up templates and personalize a message every time you send it. This customization works because recipients are most likely to respond when the SMS particularly appeals to them. Generic and irrelevant messages do not get the response marketers are looking for.
Additionally, the customized campaigns help you with personalized online reputation management. Clients feel more connected to the brand when they receive personalized messages.
High Response Rate
The response rate for SMS is fairly high as compared to email. The email has a response rate of 6%, whereas the response rate for SMS is 45%. It may even go higher at times. Most recipients respond to an SMS within 1 minute and 30 seconds, while they may respond to an email in 90 minutes on average.
So, regardless of your campaign objective, you will get a higher conversion rate than any other marketing strategy. As a result, you can get more visitors to your website. This will help you boost your sales as well as your online reputation. Consequently, you will be able to get online reviews. Therefore, when maintaining your online reputation, also manage Google reviews to keep your brand image.
Bulk SMS marketing is affordable compared to other marketing tools such as electronic or print media. Despite being low in cost, it delivers a greater ROI than other advertising campaigns. Thus, it is not only cost-effective but also a sustainable marketing option.
Furthermore, the recipients can opt in or out of this SMS campaign within a few seconds. However, ensure you only target individuals interested in what you’re marketing. Targeting the right audience would decrease the number of individuals opting out of the marketing campaign. Consequently, you will not be wasting your money or time on cold leads. It will lead you to build your brand image as reliable and someone who protects consumers from unwanted messages.
So, smartly using the bulk SMS service is the key to building your brand image and doing well in personal reputation management. It helps you connect with the right audience and deliver your targeted messages without breaking the banks.
All in all, using a bulk SMS service has a lot of benefits when it comes to effective marketing. It helps you reach your audience within seven seconds and get a response within 90 seconds. Thereby, using this tool can never go wrong.