Opening a hair or beauty salon may not look too difficult – the investment is not as high as for other businesses. A bit of training will do, hence the wide variety of beauty salons all over the world. But only a few of them have people queuing outside for some hairdressing.
Just like for any other business, you will need a good plan for your beauty salon. You need to ensure you know what you are doing. Clientele is picky, and you need loyalty, so make sure you hire professionals only. All in all, here are a few things you should know upfront.
Quality is a must
Always invest in quality. If you cannot afford buying all the right paint, other products, or tools, simply wait and save some more. It is just as handy to look for beauty salon start up loans – after all, you will not really need a fortune, but stay away from the cheap stuff.
No one gets a haircut every week, so people are willing to spend more money on quality, rather than feel sorry for their looks for the next few months.
Customer loyalty is mandatory
You know what it is like – you go to the same professional all the time, but you had to change a few over the past years. It happens – you want someone who understands you, your needs, and your hair. This is what builds loyalty.
Without loyalty, your customers will be random neighbors bringing their kids in for haircuts or your friends. You will not get any recommendations, and your income will fluctuate – no consistency whatsoever.
Marketing does help
A flashy salon will only attract neighbors, especially if it is not on the main street. You need a good plan to ensure everyone can see you – people are willing to travel a bit in order to get the perfect hairstyle. List yourself in online directories, manage your reviews and ask customers for reviews.
A good online presence will also help in the long run.
The location is critical
Unless you are a reputable hairstylist with a top-notch popularity, you need a good location. Without a good location, you risk losing all the walk-in customers – all the random customers who may recommend you further and even become loyal customers.
In other words, avoid random back streets that no one goes on – instead, opt for the main street with good visibility.
Staff retention is customer retention
If you think that everyone is replaceable, you are right to a certain point. The truth is most people will be happy with a particular hairstylist. Therefore, if someone leaves your company, some of their customers will also go with them.
Sure, you can replace people with others, but at the end of the day, you will need to work even more to find new clients too.
Quality over quantity
While some teenagers may appreciate the fact that you have 50 different colors, the truth is most people would rather have ten quality options than hundreds of cheap alternatives. Customers are willing to make small compromises on one thing or another if they get a quality result.
Obviously, variety is important, but always try to put quality first – the same rule applies to your tools.
There will be slow times
There will be times when you will spend most of the day doing nothing. On some days, you will be lucky if you get a few random walk-in customers to get a haircut or perhaps the hair painted. It happens – you are not the only one in this situation.
There are busier times – such as holidays or weekends – and slower times. Getting appointments is the easiest way to keep busy.
Staff communication leads to fewer mistakes
You need to be a good communicator – if you are not, train yourself. Get out of your comfort zone and always discuss ideas, strategies, and plans with your employees. Ask for feedback, see what they feel like and how certain plans work.
Communication is just as important for customers – a misunderstanding can lead to terrible results.
You might need more than just tools
If you think having the right tools and products is everything, you are wrong. You may need to spend money on other things too – such as software to ensure you have a bigger image of your business. You need an inventory, as well as busy times, slow times, best-selling procedures, and so on.
Making decisions is fairly simple when you have all the data you need at a glance, as well as all sorts of statistics.
Charge what you are worth
Most new business owners will charge according to the market price. You need to charge what you are worth, though. You might be less experienced than others in the area, but better than others. Adjust your prices accordingly.
However, major differences may keep random walk-in customers away.
In the end, running a beauty salon is like running any other business, but with a few particularities. It takes time and patience, as well as a budget, to handle slower times every now and then.