Tips For Getting The Best Software Pricing

If you’re planning on getting software to help you build your online business, then the chances are high that you’ve come across many tools to pick from. It might be for building websites, sending out emails, creating landing pages and sales funnels, or even utilizing customer relationship management tools.

Regardless of what you need online software for, the process of picking the perfect tool isn’t always going to be an easy process. It seems like every tool out there is “the new best thing” and claims to be better than what the competition has to offer. To make things even more confusing, there’s always going to be a variety of different prices to choose from as well. So with that being said, here are some tips to help you out when it comes to getting the best software pricing.

Find Your Software Trial

When it comes to online software nowadays, you generally have two options when it comes to trials.

1. A completely free trial.
2. A paid trial which usually doesn’t cost much.

For example, paid trials can be as inexpensive as $1 for a week or two worth of testing. So whether the software is free, $1, or even $7 to try out (like ahrefs), make sure that you take advantage of that. A trial is a great opportunity to make sure that specific software is going to be perfect for your online business needs and wants.

Regardless of the fact that you aren’t saving a ton of money upfront, this can prevent you from utilizing software that just doesn’t feel right for you. After all, you wouldn’t want to start paying $100 or more upfront without being able to test out how the tool works. So start yourself off in the right direction and make sure that the software you’re looking for, comes with some type of trial for you to utilize.

Now let’s move onto a tip that directly comes with saving money on software pricing.

Dive Into Deep Discounts For Software

Big software companies know the value of a customer and how much they can be worth over time. That’s why, many times, you’ll find that specific software can come with a valuable discount in order to help you choose them over their competitors. There are a few reasons why this might happen.

• Black Friday deal.
• End of the year savings.
• The software is having a grand opening.
• There’s even the opportunity for getting referral discounts.

The Unbounce price savings is the perfect example of getting a referral discount. This landing page software comes with the ability to get 20% off your first 3 months if a friend refers you to their software. Once again, this is a great way for you to save money as well as software companies to help get more customers.

Lastly, when it comes to discounts, look for lifetime deals. While this is a little bit rarer when it comes to finding this type of deal, paying only once up-front is going to save you a lot of money compared to making monthly payments year after year.

Go With Annual Pricing (If Possible)

There’s an upward trend in software companies offering the option to pay once every year. This is a win-win scenario for a few reasons.

First and foremost, companies are getting more money up-front, which allows them to further work on improving their software. Next, and most importantly, it allows you to save a lot of money in the process. Yes, you will be required to spend more money initially, but by doing so it saves you money in the long run.

It makes sense, especially if you plan on using software for more than a year anyway. Even if a software company doesn’t officially offer an annual pricing plan on its homepage, feel free to reach out to the company and see if they can help you out.

Compare Pricing Plans

Once you’ve come to the conclusion for the type of software that you need, make sure that you check out all of the possible options available for you. By doing so, you can compare features, benefits, and even the pricing options.

Keep in mind though, that just because a software is lower in price doesn’t mean it’s going to be better. There’s always the strategy to undercut other competitors, and sometimes that also means a significant decrease in value as well. This is another reason why being able to have a trial is so important as you get to personally determine the quality of software that you’ll be using.

The biggest key to finding the perfect software pricing is going to come down to whether or not you want to do some research. Think of it as being a deal hunter. So as long as you know exactly what you want in software, being able to find it will become much easier, as well as getting the best-valued price.