HeroBoys is a collection of superhero characters that set out to empower young boys ages 3-10. (Think American Girl for boys.) The creators, parents of two young boys themselves, invented the line for all boys to inject positive messaging and meaningful, educational content into a superhero landscape dominated by movie marketing related products. The characters, Blazer, Gusto, Rocko, Stormsurge, Techno, and Thunderhawk, learn to work together and use their inherent strengths and talents (something that all children have) to help make a positive impact in the world.
The HeroBoys line is comprised of six separate 18-inch plush plastic action figures with stands, monthly comic book subscriptions that tells the stories and adventures of the heroes and signature apparel including capes, masks and t-shirts. The items are available for purchase at www.heroboys.com and at www.amazon.com.
“For years the toy market for young boys has been dominated by dated characters and repackaged by corporations for PG-13 movies and TV shows they are too young to watch,” said co-creator Ed Boland. “Our boys deserve meaningful toys that celebrate boyhood, promote values, and encourage the art of play.”
“HeroBoys is an empowerment toy—we are the next American Girl doll,” said co-creator, Crissi Boland. “The 18-inch hero is unlike anything on the market for boys. The comic book tells the story of a seemingly ordinary group of boys brought together to do good in a city overrun by selfish behavior. The comics provide teachable moments for parents, promotes literacy and teaches there is a hero inside every boy.”