Creating a marketing campaign is not easy.
A lot of resources and time goes into making a successful one.
That is why it is crucial for a business to ensure that it gets the optimum return on investment (ROI) through a marketing campaign.
Here are a few tips that can help you to increase this ROI.
(1) Analytics Platforms
Choosing the most appropriate data analytics platform is absolutely crucial as they help you analyze the outcomes of a campaign in a comprehensive manner.
You should always focus on choosing those platforms that provide you with feasible options whenever you need to scale your website in the future.
Some popular analytics platforms are Cyfe, Milestone Analytics, and Hubspot.
(2) Measuring Key Metrics
You always need to identify those metrics that are the most important for your business.
However you also mandatorily require some particular metrics that will help you to measure the impact of your campaigns before launching them and providing certain measurements with which your campaign can produce a greater impact when it is actually launched.
In order to ensure maximum ROI, you need to ensure that your campaign provided maximum value to your target customers.
Using Testing services can be a beneficial option in this scenario.
(3) Using Marketing Automation
The most crucial and useful tool:
Marketing automation has proved quite useful to digital marketers when it comes to keeping regularity in social media posts and sending personalized e-mails to customers.
Due to this consistency in creating engagement among your customers, you can achieve a relatively higher level of ROI.
Some of the most popular marketing automation tools are:
E-mail and SMS marketing are their USPs.
They boast of a user-friendly interface with a drag and drop facility and customized template gallery.
They also provide a free basic marketing automation plan that allows you to send 300 e-mails daily.
The cheapest plan starts at $7.95 per month, that provides unlimited contact storage and 40000 e-mails.
It is one of the best softwares for medium-sized enterprises and B2B firms.
They specialize in various services like lead scoring and nurturing, CRM integration, e-mail marketing, etc.
Every interaction that you have with your leads is trackable so that you can easily conduct predictive lead scoring based on the parameters that you have set.
It might turn out to be a bit expensive for small-sized enterprises or individual entrepreneurs as their cheapest plan costs $1000 a month.
A Highly popular e-mail marketing software:
The software is well known for its flexible marketing automation functionality.
A few key features include producing e-mail content based on customer behavioral analysis, automatic addition of customer contacts from various CRM and E-Commerce platform, etc.
They also provide a free 14 day trial with monthly plans starting as low as $29 per month.
Hubspot marketing automation software is specifically designed for small and medium enterprises.
Hubspot’s marketing software integrates automatically with its free CRM So that you can generate numerous creative automation ideas that would have been difficult if you had separate tools for automation and CRM.
Key features include setting up simple e-mail list autoresponders or building customized and complex rules designed to target specific customers.
(4) Vanity Metrics
Vanity Metrics like shares, comments, and likes to provide an almost negligible contribution to your Marketing ROI.
Instead, you should focus on metrics like the lead generation/ conversion rates, drop off rates.
Collecting the right type of data through metrics would help you to understand your ‘customer’s preferences and behaviors in a better manner and provide more personalized value offerings to them
Author Bio- Hi There, I am Shaun Williams, a content writer with Goodfirms, a research platform for Blockchain Technology and Bot Development companies, among many others. I enjoy communicating ideas and knowledge creatively and also ensure that the readers never suffer from boredom while reading my posts.