You’re a small business owner who is thriving. You’re probably starting to think about ways you can take your business to the next level. With growth comes a lot more things on your plate to consider and put into motion as you expand your business and work your way to becoming a successful brand. There are a few important things to do first. Here are a few things you can do to expand your business and keep it safe as you take another step forward.
Expand Your Social Media
Social media changes as fast as culture and society change. Every app has a new and improved way of connecting to the world. Some platforms that used to only allow you to post photos are now allowing videos as well. Some platforms only allow videos. There are so many ways you can expand your audience by utilizing the newest trends and changes to social media. Hire a social media manager to take your brand and expose it to a greater audience through the latest ways to create content. With social media you can double your customers overnight.
Upgrade Your Insurance
With more customers comes more insurance coverage. Your expansion may be from your home to a brick and mortar store, or from one storefront to two or three. It’s a great idea to change your insurance coverage to be more comprehensive for your growth. Business owners policy gives you even more protection on the plan you already have. It will allow you to have more broad coverage for the work you provide and the space where you sell your product. A small change like this can save you a lot of money in the event of a mishap.
You have probably been working so hard at getting the business on solid ground that you haven’t had the time to really meet your customers one on one. Now that you are a bit more settled, hold events at your store or online where a community can come together in celebration of your product. This is a great way to start word-of-mouth of your business as like minded people communicate about what you are creating or offering. This will also allow you to get to know your consumer better and you can begin to create more tailor made products you know your audience will love.
Give a Team Review
The best way to protect your business as it grows is to make sure your team is still on the same page. As you grow and expand so will the responsibilities of everyone who works for you. Loyalty is key in keeping your business afloat from the inside out, and checking in with your team is a great way to see who is still on board and who may have outgrown your company. Having a quick review of employees and getting their feedback on how things are going will be optimal in solidifying an even bigger team as you begin to expand.