Raising children can be like a lonesome journey at times, even when you are aware that many people were once in the same shoes. Other than your family and friends (who can often be the harshest critics), several other resources can help mothers feel less isolated down the road. These real-life mothers are publicly sharing their experiences as mothers, while also supporting many nonprofit causes – from the tough trials to the moments of joy that are the norm in motherhood today.
Of course, the “mommy blogging” had its rise in the early 2000s with the advent of microblogging via Instagram, the emergence of social media influencers and a return to genuineness, there has been a resurgence of traditional blogging as more moms seek to find and connect with the community.
Today, many mom bloggers are passionate about nonprofit causes that improve the lives of humans but don’t know how to help the nonprofits they support. In this article, we talk about 10 ways mommy bloggers can help the nonprofits they support. Read on:
- Attracting targeted traffic
For any non-profit organization with a tight budget, every dollar counts.
Blogging gives nonprofits a huge return on their marketing dollars because you can target a specific audience by sharing useful content and linking to the nonprofit’s or donation’s website and optimizing your website for search engine optimization with a very low investment.
As modern marketing evolves from a cold calling game based on numbers to a smarter and more effective nature, your blog can provide the nonprofit organizations with a tool that levels the playing field for advertising.
- Widen awareness of the cause
Non-profit organizations survive by creating awareness of the organization’s cause. Blogging is certainly one of the most effective ways for any nonprofit to broaden its digital presence. Consider the outlets through which you can share the story of how the nonprofit you believed in is making the world a better place, all through your blog: Text-based articles, Podcasting, Computer graphics, Video marketing through Periscope (recorded and live broadcasts), YouTube, and Facebook.
These are some of the ways to increase brand awareness using your blog.
- Use RSS feeds on your blog
Provide other bloggers and your readers with an RSS feed of stories related to the nonprofit so they can share their stories for you.
Do not be frightened of RSS feeds. Firstly, what are RSS feeds? According to Yahoo! News: RSS is an acronym for “Really Simple Syndication,” a popular way to distribute and collect content from sources all over the Web, as well as from blogs, magazines, and newspapers.
- Include outreach to bloggers in your campaigns
Some bloggers will be happy to raise funds for the cause you share with them, so why not find out from your followers how many of them run a website or blog where they would be happy to support the nonprofit’s campaign?
- Use your blog to raise money
A lot of blog visitors have plenty of cash to give. So why not ask them to do it? You can provide a link to the organization’s donation page.
Blog visitors are more likely to make online purchases. An estimate of 51 percent of blog readers made purchases online. Blog visitors also spent six percent higher than the average online user.
- Use your blog to engage supporters and volunteers
Workers at non-profit organizations often complain that they don’t have much time to create content and publish. Well, it depends on their organization’s audience and works, and they may not have to. Therefore, you can do this to help their cause and maybe any registered user can write on it about how the nonprofit organization is using social media for social reform.
- Use your blog to report on an event, conference, trip or disaster
Is the staff of the nonprofit or constituents attending a conference that your readers would like to hear about? Ask them for updates during the conference sessions and post their photos or if they can grant you permission to attend the conference.
Blogs can also be a way for individuals to find more information about their family and loved ones if their nonprofits are working in disaster relief areas.
- Use your blog to work smartly
Do you want to avert the crisis when writing your quarterly newsletter or annual report? By posting regular news and stories about the nonprofit on your blog, when it’s time to collect stories for other publications, you will already have a lot of written material. Churning out these details can help the cause of a nonprofit.
Alternatively, you can make use of reader comments or publications from constituents or volunteers in grant applications.
- Use your blog to build relationships with your supporters
At a time when sponsors are being solicited for money from more groups than usual, when nonprofit fraud scandals hit the news, and when donors want more responsibility for how their money is spent. It is imperative that they have confidence in the organization you are supporting and help them see that people working there are real people, like themselves. Your blog can give them a backstage look, and provide them with authenticity and transparency that a brochure or annual report can’t provide.
- Use your blog to support a broad-based campaign
These days there tends to be much talk about non-profit “silos”. There are teams that are addressing environmental problems, teams that are addressing women’s situations, teams that are addressing disability causes, and teams that are addressing poverty situations, but in reality, aren’t all these subjects connected? I mean, aren’t we all striving to make a difference?
Part of the structure of a blog is a thing known as a blog roll, a collection of websites in the sidebar that other bloggers can read or think of as being relevant to the topic on their blog. If the visiting bloggers feel it’s related, they can possibly write or promote the nonprofit on their which leads to more exposure.
Cross-referencing between blogs related to an organization can add followers to both organizations’ lists and open ways for future partnerships.