Mom Vloggers have been dominating YouTube. Their influence can only be expected to increase in the coming years.
With the huge number of videos posted by many mothers every day, it can be hard for the good ones to get any recognition or views on this competitive platform.
Video translations are incredibly useful because it makes your videos accessible to a wider audience who are from different backgrounds and cultures.
Mom vloggers who want to grow their following should look at the potential benefits of translating their videos.
Help You Reach A Wider Audience
Translating your videos into more than one language will help you reach mothers who are not from your country or speak a different language.
When your content is restricted to one language, your audience will also be restricted and this can prevent your videos from reaching a wide audience or getting proper engagement.
If your viewers don’t understand your language they will most probably skip it unless it has a translation option.
You will also be helping a ton of moms all over the world if you have useful information to share.
Studies show that translated videos improve engagement and increase viewing time by more than 30%.
It can help you grow your channel faster and reach more mothers who enjoy similar types of content.
Many moms don’t have the time to watch a video they can’t understand so they will try to find videos in their native language.
Adding subtitles will draw them in longer and help them relate to your videos more.
Enables Your Channel To Stand Out
Although much effort is involved in putting subtitles, this strategy will help your channel stand out from the rest.
Audiences will prefer to watch a channel with videos they can understand.
Besides, most channels publish videos in only one language. Having your video translated will give you an edge over the competitors including mom vloggers.
As a mom, the additional work of adding subtitles to your videos might be difficult for you since you already have your hands full.
However, if you still want to translate your videos, you can hire a video translation service to do the job for you.
You can find an online or a local agency that specializes in video translations. For example, you can look up “Translation in Los Angeles” if you are from that area.
Professional translators can help you plan out the translations properly which will help with SEO rankings.
Increase Organic Reach
Organic reach is very important especially if you are someone who cannot afford to invest in paid promotion.
Since the competition is getting fierce by the day, it is important to make sure your content stands out from everyone else to reach a wider audience.
As a Mom Vlogger, it is important to boost your organic reach as much as possible.
By adding translations to your videos you are allowing search engines to analyze them and improve the chances of being found by people who speak different languages.
Your content will rank better and there will be an increased variety in the keywords available for them.
Create Better Opportunities For Passive Income
With a better ranking and better reach, you will also have an opportunity to earn more money through your translated videos.
For this, you can monetize your videos and follow the rules and regulations which apply.
If your channel is in a good position, more brands will approach you and pay you to promote their products which can help you get that coin.
This is incredibly useful for mom vloggers who stay at home and want to earn a passive income.
If you have the time and skill, you can translate your videos.
However, if you don’t, which is a common issue for working moms, consider hiring a translation service.
If your channel has not been growing as much as you’d wished, this strategy may improve your growth tremendously.