Top Tips For Mompreneurs Chasing Success

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Did you know that 1 in 3 women-owned businesses are owned by a mom?

This alone should serve as inspiration for stay-at-home parents looking to earn some extra money, get back into the working world, or turn their dreams into a reality. 

However, that’s not to say that being a “mompreneur” is not difficult. After all, you’ll face all of the traditional challenges that come alongside running your own business, on top of all your parenting and childcare duties!

Photo by Thought Catalog on Unsplash

With that in mind, here are some top tips for mompreneurs chasing success! 

Outsource your marketing.

Knowing how to market your business can often be the difference between building a reliable customer base or fading into obscurity. After all, it’ll be impossible for people to buy something from your brand if they’ve never heard of you!

However, unless you have a background in marketing yourself, it can be hard to know where to start – which is why working with a marketing agency is your best bet moving forward. Whether you need help with lead generation, graphic design or SEO (Search Engine Optimization), they’ll do the hard work on your behalf! 

Share your values. 

Embedding family-friendly values into your mission statement or website can also help you to win over your audience. For example, a recent report found that 46% of consumers are more likely to buy something from a brand that is family-run, as it feels as though their money is going towards a good cause. In short, it can be a great way to boost customer retention and attrition rates! 

Prioritize your work-life balance.

When you run your own business, you have your work cut out for you. However, no matter how packed your to-do list is, it’s crucial that you maintain a healthy work-life balance. Otherwise, you’ll be spending less time with your family and more behind your desk. While this may sometimes seem necessary, overworking yourself will simply put you on the path towards burnout. As a result, you’ll be less productive and focused than you would be if you had a healthier balance. 

Treat running your business as you would any other job. Set clear working hours for yourself and ensure that you do not exceed them! 

Put together a business plan.

You cannot run an entire business based on a single good idea – you need a business plan, too. As such, you should work to put together a detailed business plan ahead of time that clearly outlines your goals and the steps you will take to achieve them. This will provide you with some guidance when you enter the business world.

Furthermore, it’s advised that you update this business plan on a yearly basis or whenever you reach a certain target. This will encourage continuous growth instead of enabling you to sit back on past successes. As a result, your business will continue to thrive, regardless of market or consumer behavior changes. If you need some extra funding for your business, this plan can also be shared with investors to show them what you’re working toward.

About Author

LaDonna Dennis

LaDonna Dennis is the founder and creator of Mom Blog Society. She wears many hats. She is a Homemaker*Blogger*Crafter*Reader*Pinner*Friend*Animal Lover* Former writer of Frost Illustrated and, Cancer...SURVIVOR! LaDonna is happily married to the love of her life, the mother of 3 grown children and "Grams" to 3 grandchildren. She adores animals and has four furbabies: Makia ( a German Shepherd, whose mission in life is to be her attached to her hip) and Hachie, (an OCD Alaskan Malamute, and Akia (An Alaskan Malamute) who is just sweet as can be. And Sassy, a four-month-old German Shepherd who has quickly stolen her heart and become the most precious fur baby of all times. Aside from the humans in her life, LaDonna's fur babies are her world.

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Johny Quid
Johny Quid
11 months ago

I thought about becoming a blockchain developer just a few months ago because I believed that they manage to make a lot on their products, but then I understood that the owners of various NFT marketplaces like OpenSea manage to make even more, and that’s why I decided to develop my own platform. Guys from https://4irelabs.com/nft-marketplace-development/ help me a lot with that, and they provide assistance at all project stages, so I feel like they actually care about the final product, and I can say that they deliver the best-matching services for my blockchain project.

Stanley
Stanley
11 months ago

If you are told that there is a single strategy for improving efficiency in the workplace, then do not listen to it. There is a certain efficiency that effective managers like to show. However, beautiful figures hide the moral and physical stress for such workers. Trying to do everything as efficiently as possible can lead to OCD symptoms and other mental disorders. People often quit their jobs when everyone thinks they’ve reached the top. And the workers themselves understand that they are burnt out.

Chloe Wilson
Chloe Wilson
11 months ago

It seems to me that here it is worth thinking about maintaining a balance between work and leisure. If you try for a long time, then it will turn out by itself. Or you can just go from standard work in the office to something easy like sports predictions – https://so.1xbet.com/ Those who are seriously engaged in this can receive no less than hired workers. I don’t even consider the possibility of a big jackpot.

carolyn
carolyn
10 months ago

Prioritize Self-Care: It’s easy to get caught up in the demands of running a business and taking care of your family. However, remember that taking care of yourself is essential. Allocate time for activities that recharge you – whether it’s exercise, reading, meditation, or spending time with friends.

gek kar
gek kar
10 months ago

Set Clear Boundaries: Establish boundaries between work and family time. Designate specific hours for work, and communicate these boundaries to your family and clients. Clear boundaries help you maintain focus and prevent burnout.

creole creole
creole creole
10 months ago

Effective Time Management: Plan your days in advance by creating to-do lists or using productivity tools. Allocate time for business tasks, family commitments, and personal pursuits. Prioritize tasks based on their importance and deadlines.

Outsource and Delegate: Recognize that you can’t do everything yourself. Delegate tasks that don’t require your direct involvement, both in your business and at home. Outsourcing tasks like accounting, social media management, or cleaning can free up valuable time.

Set Realistic Goals: Define clear, achievable goals for your business and personal life. Break them down into smaller, actionable steps. This approach will help you stay focused and motivated as you track your progress.

quentin mozej
quentin mozej
10 months ago

Being a mompreneur comes with its own set of unique challenges and rewards. Balancing the responsibilities of entrepreneurship with motherhood requires careful planning, resilience, and a strategic approach. Personally, I decided to try my hand at forex and decided to open a forex demo account . Realism is at the heart of Dukascopy’s demo account, setting it apart from other educational tools. The platform mirrors the actual trading conditions of the live market, presenting users with authentic price movements and market fluctuations. This lifelike experience equips traders with a profound understanding of how the forex market operates, preparing them to tackle its challenges head-on when they transition to live trading.