If you wish to get enormous amounts of traffic each month, you need a great SEO plan. There is a lot of information on the internet about SEO, and you might assume that you are capable of doing SEO for your business. However, this decision is unwise because SEO is more than just having the right knowledge. A lot of time and dedication is required. Besides, SEO is volatile and what works today might not work tomorrow. Therefore, you need a reputable SEO agency to do the work for you.
Selecting an SEO agency nowadays is not easy. The SEO industry is crowded with agencies, all promising you that they can help improve your rank, traffic, and sales. Though finding a good SEO agency might be tough, there are a lot of great firms out there, which you can find using the following tips.
Look for past proven performance
An excellent track record is an essential pointer that an SEO agency delivers its promises. With the internet nowadays, it is easy for an organization to say good things about themselves. Thus, it is important to ensure that an SEO agency is not just good at the surface level. Aside from nice words, a reputable and successful SEO agency should have specific, proven, and verifiable results to show. Always look for examples of past successful SEO campaigns to make sure that the SEO agency you want to hire can walk its talk.
Check their tracking and reporting policies
A great SEO firm should track, measure, and report your all your company data regularly including phone calls, site visits, click-through rates, and contact forms. Tracking and reporting help you to understand the progress of your SEO strategy and what this means for your business. Well-done SEO reports help you to make decisions that are based on results, and not gut instincts. Therefore, before hiring an SEO firm, check if it uses a great tracker such as agency rank tracker offered by serpbook to give its clients valid and reliable results.
Vet past and current clients
Ask for contact information of 3-5 past and current clients from the SEO company that you are about to hire. Use this as an opportunity to learn as much as you can about the company, from the clients who have firsthand experience. Ask them about their experience working with the company, the processes that the company uses, if they have a robust reporting plan, and how the company is run. Their answers will help you gauge if the SEO agency is the best one for your business.
Do not be shy to ask the SEO firm you want to hire as many questions as you can about its processes and performance. By asking questions, you get a clear picture of how the company does business. This will help you gauge if you should do business with them or not. Questions also help you know if the agency is skilled and if they are among the top-notch SEO companies. A well-rounded SEO firm that has nothing to hide will be willing to share their experiences and answer all your questions diligently.
Check how the firm chooses keywords
Any SEO firm can help to improve your ranking using specific keywords and phrases. However, if these keywords are not what people type in search engines, you will not get any extra traffic. While customers, who intend to buy might not use broad keywords, too specific ones might deny you the customers who do not know precisely what they are looking for. The ideal SEO agency understands the importance of proper keyword research; hence it should help you understand important keyword research concepts and what your company ought to target.
Look for reasonable timelines
Great SEO results cannot be achieved overnight. They take weeks, sometimes months, to achieve. A company that promises you results within a few days or in a week’s time is not recommendable. The right SEO firm also outlines the stages from beginning to end. The company should compare this outline and your ranking expectations and make the necessary adjustments to suit your business plan and expectations. The company should also advise you accordingly if your expectations are getting in the way of achieving results.
Define your SEO budget
To avoid investing in an SEO service that you cannot afford, create a budget beforehand. Ask several potential SEO firms about their packages and price ranges to see if they fall within your budget limits. Most SEO companies have various packages to choose from. These packages have different services, to ensure that you select a package whose services align with your SEO goals.
Ask how much work will be done in-house
Most SEO firms outsource some or all of their SEO work to meet demand. Avoid working with an agency that outsources too much of your work as this means that they have less control over it. Thus, they won’t be accountable for your results.
The key to finding a good SEO firm is research. Make sure that you look for an experienced firm with a proven track record. Do not forget to ask about reporting as this is vital to decision making in your business.