Ratings Highlights for Summer 2014

0

2014 (June-August)
Final National Ratings

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Disney Channel Defeats Competition for Third-Consecutive Year, Is
TV’s #1 Network Again Among Kids 2-11, Kids 6-11 and Tweens

24-Hour Disney Junior channel Is TV’s #1 Total Day Preschool-Dedicated Network for the Second-Consecutive Summer in Total Viewers and Kids 2-5

Disney Channel: Total Day and Prime Highlights

During Summer 2014, bolstered by the premieres of original movies “Zapped” and “How to Build a Better Boy” and the launch of original comedy series “Girl Meets World” – the summer’s Top 3 telecasts across major youth demographics – Disney Channel swept Total Day for the 3rd-consecutive summer, ranking as TV’s #1 network for the 3rd summer in a row in Kids 2-11 (822,000/2.1 rating), 6th in Kids 6-11 (592,000/2.5 rating) and 9th in Tweens 9-14 (509,000/2.1 rating), and was the #1 cable TV network for the 3rd summer in a row in Total Viewers (1.53 million).

Competitively, Disney Channel surpassed Nickelodeon by double digits for the 6th-straight summer in Tweens 9-14 (+58% – 509,000 vs. 323,000 – 2nd-largest advantage ever) and 3rd in Kids 6-11 (+31% – 592,000 vs. 453,000) and led by 2% in Kids 2-11 (822,000 vs. 804,000).

In Prime, Disney Channel qualified as TV’s #1 network for the 15th-consecutive summer in Tweens (688,000/2.8 rating) and 12th straight in Kids 2-11 (1.05 million/2.7 rating) and Kids 6-11 (814,000/3.4 rating).

• The premiere of original movie “Zapped” (6/27/14, 8:00 – 9:45 p.m.) was the #1 TV telecast across Kids 2-11 (3.95 million/10.0 rating), Kids 6-11 (3.15 million/13.3 rating) and Tweens 9-14 (2.87 million/11.9 rating) and was the #1 cable TV movie in Total Viewers (5.78 million). Notably, “Zapped” remains the #1 cable TV telecast year to date across Kid 2-11, Kid 6-11 and Tween 9-14 demographics.

• “Girl Meets World” and “Sofia the First” stood TV’s Top 2 series in Kids 2-11 (2.06 million/5.2 rating apiece) while “Girl Meets World” was the #1 TV series in Kids 6-11 (1.61 million/6.8 rating) and Tweens 9-14 (1.52 million/6.3 rating).

• Disney Channel aired TV’s Top 6 telecasts in Kids 2-11 (Top 5 below), Top 4 in Kids 6-11 and Tweens:

 

 

 
24-Hour Disney Junior channel

The 24-hour Disney Junior channel ranked as the summer’s #1 preschool-dedicated TV network for the 2nd-straight summer in Total Viewers (498,000), Kids 2-5 (238,000/1.5 rating), Girls 2-5 (117,000/1.5 rating), Boys 2-5 (121,000/1.5 rating) and Women 18-49 (92,000/0.1 rating), posting solid double-digit gains over Summer 2013.

Summer 2014 vs. Summer 2013, the channel surged by 27% in Total Viewers (498,000 vs. 392,000), by 21% in Kids 2-5 (238,000 vs. 197,000), by 30% in Girls 2-5 (117,000 vs. 90,000), by 13% in Boys 2-5 (121,000 vs. 107,000) and by 18% in Women 18-49 (92,000 vs. 78,000).

• 24-hour Disney Junior channel delivered the Top 5 series across preschool TV networks in Kids 2-5 and the Top 3 in Total Viewers:

 

 

• Disney Junior channel exceeded Nick Jr. by its largest margin on record across all target demographics: Total Viewers (+65% – 498,000 vs. 301,000), Kids 2-5 (+83% – 238,000 vs. 130,000), Girls 2-5 (+86% – 117,000 vs. 63,000), Boys 2-5 (+81% – 121,000 vs. 67,000) and Women 18-49 (+77% – 92,000 vs. 52,000).

• Disney Junior channel towered over Sprout by triple digits across the board: Total Viewers (+274% – 498,000 vs. 133,000), Kids 2-5 (+284% – 238,000 vs. 62,000), Girls 2-5 (+277% – 117,000 vs. 31,000), Boys 2-5 (+290% – 121,000 vs. 31,000) and Women 18-49 (+241% – 92,000 vs. 27,000).

 

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LaDonna Dennis

LaDonna Dennis is the founder and creator of Mom Blog Society. She wears many hats. She is a Homemaker*Blogger*Crafter*Reader*Pinner*Friend*Animal Lover* Former writer of Frost Illustrated and, Cancer...SURVIVOR! LaDonna is happily married to the love of her life, the mother of 3 grown children and "Grams" to 3 grandchildren. She adores animals and has four furbabies: Makia ( a German Shepherd, whose mission in life is to be her attached to her hip) and Hachie, (an OCD Alaskan Malamute, and Akia (An Alaskan Malamute) who is just sweet as can be. And Sassy, a four-month-old German Shepherd who has quickly stolen her heart and become the most precious fur baby of all times. Aside from the humans in her life, LaDonna's fur babies are her world.

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