Ratings Highlights for 2Q 2014 – Final National Ratings

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Disney Channel

 

Is TV’s #1 Total Day Network for the 13th–Straight Quarter in Kids

6-11 and for the 21st-Straight Quarter in Tweens; Debuts of Original Movies “Zapped and “Girl Meets World” Are TV’s Top 2 Telecasts Across Major Youth Demos

24-Hour

 

Disney Junior channel Stands as TV’s #1 Preschool–Dedicated Network

for the 5th-Consecutive Quarter Across Target Demos, Out-Delivering Nick Jr.

by Double Digits and Sprout by Triple Digits

 

Disney Channel

 

For 2Q 2014, Disney Channel was TV’s #1 Total Day network for the 13th-consecutive quarter in Kids 6-11 (491,000/2.1 rating – dates back to 2Q11) and for the 21st-straight quarter in Tweens 9-14 (421,000/1.7 rating – dates back to 2Q09).

 

Notably, the network closed out the quarter ranking as TV’s #1 network in Kids 2-11 for the 2nd-consecutive week, for the 159th time in the previous 160 weeks in Kids 6-11 and for the 160th week in a row Tweens (over 3 years).

 

The Disney Channel Original Movie Zapped,original comedy “Girl Meets World” and the “2014 Radio Disney Music Awards” stood as the Top 3 TV telecasts among Kids 6-11 and Tweens 9-14, while Zapped” and “Girl Meets Worldwere the Top 2 TV telecasts among Kids 2-11.

 

Disney Channel out-delivered Nickelodeon by at least double digits for the 12th quarter in a row in Kids 6-11

(+22% –491,000 vs. 401,000) and Tweens 9-14 (+55% –421,000 vs. 272,000) – dates back to 6/27/11.

 

In Prime, Disney Channel stood as TV’s #1 network for the 40th-consecutive quarter in Kids 6-11 (758,000/3.2 rating) and 63rd in Tweens 9-14 (648,000/2.7 rating).

 The premiere of original movie “Zapped” (6/27/14, 8:00 – 9:45 p.m.) ranked as the #1 TV telecast of 2Q14 across major youth Kid 2-11 (2.9 million/7.2 rating), Kid 6-11 (2.3 million/9.5 rating) and Tween 9-14 (2.1 million/8.7 rating) demographics. In fact, the movie became the #1 cable TV telecast of 2014 to date across the demos.

The launch of “Girl Meets World” (6/27/14, 9:45 – 10:15 p.m.) ranked as the #1 series launch of 2014 across Kids 2-11 (2.3 million/5.7 rating), Kids 6-11 (1.8 million/7.6 rating) and Tweens 9-14 (1.7 million/6.9 rating).

 

  • In its first television special, “Disney Channel Presents the

 

  • Radio Disney Music Awards” (RDMAs, 4/27/14, 8:00 – 9:30 p.m.) – a celebration of music for kids and families – qualified as the #3 telecast of 2Q14 in Kids 6-11 (1.4 million/6.0 rating) and Tweens 9-14 (1.4 million/5.6 rating), and placed among the Top 10 TV telecasts in Kids 2-11 (1.7 million/4.3 rating).

 

  • Overall, Disney Channel held the Top 13 telecasts in Kids 2-11, the Top 12 in Kids 6-11 and the Top 10 in Tweens (Top 5 below):

 disneyjunior

 

24- Hour Disney Junior channel

 

The 24-hour Disney Junior channel

stood asthe #1 preschooler network for the 5th-consecutive quarter in Total Viewers (423,000), Kids 2-5 (203,000/1.3 rating), Girls 2-5 (100,000/1.3 rating), Boys 2-5 (103,000/1.3 rating) and Women 18-49 (80,000) –every quarter since reporting public ratings at the top of 2Q13 – out-delivering Nick Jr. by double digits and Sprout by triple digits.

 

Disney Junior channel

delivered the Top 2 weekly stripped series among Kids 2-5 across preschool-dedicated TV networks and the Top 3 in Women 18-49:

 Disney Junior channel exceeded Nick Jr. by double digits for the 5th-straight quarter

across target demos: by 29% in Total Viewers (423,000 vs. 327,000), by 33% in Kids 2-5 (203,000 vs. 153,000), by 30% in Girls 2-5 (100,000 vs. 77,000), by 34% in Boys 2-5 (103,000 vs. 77,000) and by 38% in Women 18-49 (80,000 vs. 58,000), despite being in 6.1 million fewer homes.

 

  • Disney Junior channel out-performed Sprout by triple digits for the 5th-consecutive quarter across key categories: Total Viewers

 

    • (+213% –423,000 vs. 135,000), Kids 2-5 (+212% –203,000 vs. 65,000), Girls 2-5 (+213% –100,000 vs. 32,000), Boys 2-5 (+222% –103,000 vs. 32,000) and Women 18-49 (+208% – 80,000 vs. 26,000).

 

 

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LaDonna Dennis

LaDonna Dennis is the founder and creator of Mom Blog Society. She wears many hats. She is a Homemaker*Blogger*Crafter*Reader*Pinner*Friend*Animal Lover* Former writer of Frost Illustrated and, Cancer...SURVIVOR! LaDonna is happily married to the love of her life, the mother of 3 grown children and "Grams" to 3 grandchildren. She adores animals and has four furbabies: Makia ( a German Shepherd, whose mission in life is to be her attached to her hip) and Hachie, (an OCD Alaskan Malamute, and Akia (An Alaskan Malamute) who is just sweet as can be. And Sassy, a four-month-old German Shepherd who has quickly stolen her heart and become the most precious fur baby of all times. Aside from the humans in her life, LaDonna's fur babies are her world.

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