Online Video Maker Guide to Create Seasonal Content

Seasons are the perfect opportunity for freshening up your content. Then again, everyone else usually has the same idea. So, how do you make yours stand out for the crowd? You’ll need an online video maker like this one to create videos that look professional and that you can easily share across your marketing and social media platforms. 

Creating Seasonal Content with an Online Video Maker 

You might already know that an online video maker is a great tool to make online videos easily and quickly. Like everything though, there are things you can do to make your online videos particularly special with some of the following ideas: 

• Seasonal templates 
• Promote your cause 
• Themes 
• Inspire and motivate 
• Extra add-ons 

Seasonal Templates

Many online video maker tools offer special templates for the holidays and the seasons. It’s therefore easy to pick your perfect template with that winter scene or summer beach vibe. You can then use the video editing options to customize the colors and animations. It’s also useful to drag and drop your own content into the video templates to create unique videos. Think of it as having a framework that’s easy to use and from which you can create an amazing online video. 

Promote your Cause 

Anyone can slap a video onto a YouTube channel. The trick is to make yours mean something to people and to have a powerful message. For example, are you asking people to take action about something, or perhaps you want to update them about a particularly exciting event you’re hosting? Whatever it is, make videos that are clear and to the point. This is where your online video maker is very helpful because they have short templates that give you an ideal starting point to make a video. 

Themes 

There are many different types of online videos that you can use. You could simply introduce your brand or share a tutorial about your product. This could be particularly useful if you’ve amended your product specifically for the season such as new cake making molds in the shape of pumpkins, for instance. Another interesting template could be a review of the previous year. Sometimes that’s also a useful platform to create some buzz about what to look forward to for next year.

Inspire and Motivate 

Before you get started, have a look through the templates of your online video maker and some are sure to make you feel something. Whether you want happiness or sadness will then depend on what you’re trying to achieve. An online video about raising money for stray dogs, for example, might need a bit of sadness at the beginning and a happy note at the end. 

Whatever template you use, make sure you can customize it to suit your brand and in such a way that it inspires. Videos and images are about appealing to our emotions. They can be simple such as creating the feelings of warmth and coziness that could emanate from seeing a warm crackling fire on a dark night. In addition, though, make sure that your tagline matches these images and that it can be easily remembered. 

Extra Add-Ons

Once you’re ready to download your video, you’ll want to share it on social media as well as your business or personal website. Another useful tactic is to decorate your social media channel with seasonal images. Don’t forget to include the right music tracks and you’ve created yourself a campaign. 

Some Tips before Using your Online Video Maker

• Know your audience 
• Adapt to data analytics 
• What are your competitors doing?
• Use your thumbnails and existing followers 

Before you get started with your first video, it’s important to know what you’re trying to achieve and who you’re targeting. Clearly, music and images won’t appeal to the same age groups. You can combine this image of your ideal viewer with the feedback you gain from any analytics. All sites and channels give you some form of data so make sure you use it and learn what you can from it. 

Furthermore, there’s nothing wrong with having a peek at what your competitors are doing. This might also give you some ideas although remember to be different. Sometimes knowing what not to do is a useful strategy. 

Last but not least, make your video shareable. A useful trick is to have an eye-catching thumbnail that could be fun or dramatic. People love sharing things that look different and help them stand out too. 

Final Points on Creating Seasonal Content with an Online Video Maker 

Seasonal content is a powerful marketing approach but you need to make sure you don’t get lost in the crowds. An online video maker is a useful tool to help you stand out. You can easily leverage the templates that give you an awesome framework that you can easily customize with the video editor options. More often than not though, simple works best so you might only need a few tweaks to your template. Either way, use your online video maker tool to make your videos fresh, snappy, and impactful.