Is Kim Kardashian’s clothing brand leading the way for body positivity?


It’s a fascinating world, and sometimes, all an item of clothing needs is the right person behind it to create a monumental shift in perceptions, price tags, and even pre-conceived notions about it to achieve global success and acclaim. 

There was a time when you’d scoff at the idea of shapewear being mentioned in chic fashion circles and trending across the world on social media channels. But considering how convenient and comforting these garments are, it’s about time they’ve gotten their moment in the limelight! 

When it comes to Kim Kardashian, setting these kinds of trends and revolutionizing businesses is nothing new. In fact, she’s been making business waves since 2009, whether the world has been paying attention or not. 

But despite huge achievements over the last few decades across the world, why has SKIMS, her clothing, and shapewear brand, been so impactful over the last few years? Why have many called this her ultimate business empire that’s destined to redefine beauty standards and provide a more inclusive style of fashion and self-love? 

Let’s look at a few of the reasons why SKIMS has set the standard for loving your body, embracing the comfort and curvature of quality shapewear, and how this new wave of body positivity is here to stay!

Leading by example

SKIMS – the Kim Kardashian clothes line in question – has encapsulated the unapologetic shunning of predetermined body standards to show millions of avid online followers that loving your body should come before anything else in life.

Like Kim herself, many of us experience changes in our weight and bodies, whether that’s through pregnancy, exercise, or simply life happening to us all. But through all of this, her dedication to empowering others and their bodies has shone through with her clothing brand. 

Perhaps it’s for this reason that so many people, whether fans of Kim or not, found themselves gravitating towards her combination of business savvy and inclusive attitude to women’s garments. 

Made for comfort and beauty – whatever that means for you

The variations in styles and garments to suit all body types have meant that comfort can now sit alongside beauty, whatever that word may mean to you. With such huge sales, it’s a testament to the body-positive movement that so many beautiful curvaceous women are turning to shapewear to add a little more definition to their already stunning bodies. 

Unlike shapewear from centuries ago, which served to restrict women’s stomachs and even their breathing at times, this new wave of fashion-friendly wear has used breathable fabrics to help accentuate your curves, or add a little more definition to your shape, instead of hiding it all from the world! 

A new generation of clothing that’s chic, snug, and inclusive 

From gala gowns and hot date nights to gym sessions and loungewear from the house, there are no more rules for how you can choose to live your life and how to dress. By transferring that unapologetic attitude and business-minded spirit to this range of garments, Kim Kardashian has set the stage for women around the world to never again feel like they need to change who they are.

About Author

LaDonna Dennis

LaDonna Dennis is the founder and creator of Mom Blog Society. She wears many hats. She is a Homemaker*Blogger*Crafter*Reader*Pinner*Friend*Animal Lover* Former writer of Frost Illustrated and, Cancer...SURVIVOR! LaDonna is happily married to the love of her life, the mother of 3 grown children and "Grams" to 3 grandchildren. She adores animals and has four furbabies: Makia ( a German Shepherd, whose mission in life is to be her attached to her hip) and Hachie, (an OCD Alaskan Malamute, and Akia (An Alaskan Malamute) who is just sweet as can be. And Sassy, a four-month-old German Shepherd who has quickly stolen her heart and become the most precious fur baby of all times. Aside from the humans in her life, LaDonna's fur babies are her world.

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1 year ago

That’s really interesting, I have to say. But I like some custom and personalised stuff like custom embroidered bags more, for example. What do you think about it, girls? I am pretty sure that you will like it too, good luck!

1 year ago

Hi. The Chicos online store for women’s clothing, shoes, and accessories is very popular, especially on social media, where it already has millions of followers. If you read the customer reviews of Chicos here you will find that friendly customer service advisors can be found on Facebook, Twitter and Instagram, who are always ready to help. Thanks to this, you will be able to review Chicos catalogs and be aware of new products and discounts.

James Phillips
11 months ago

We’re truly amazed at your decoration skills. This clothing looks great!