How to develop an online blog media kit


Having a media kit on your blog is essential if want to monetize your blog. A blog media kit is used by potential advertisers.

Make you media kit as well as your blog professional as well as organized. Most advertiser will want to download your media kit. You can learn how to make a downloaded file here.

How to write your own blog media kit?

Some suggestions when writing your media kit

  •     Keep your  word count to a minimum
  •     Make sub-headings
  •     Don’t veer off the subject, keep it one idea per paragraph
  •     Use bullets
  •     Highlight important facts

What should be included in the blog media kit?

The blog media kit should provide your potential advertisers with immediate access to

  • Key demographics
  • Key traffic information
  • Contact details
  • Advertising rates

Update your media kit information often. Accuracy is important. Your blog traffic is subject to change at all times.

Blog profile

  • Give your blog description, again keep the word count low
  • Explain your blogs value
  • Offer your blogs  general content

Blog audience

  • Who are your readers
  • How many subscribers do you have
  • How many Facebook, twitter, GFC followers do you have
  • Do you have a newsletters

Add integrity

  • Show where you’ve been featured
  • Who links into your blog
  • Your Google Page Rank
  • Your Alexa Page Rank
  • Google Analytics
  • Where have you done Guest Post

Search engine rankings

What are the top search keywords for you blog?  Find out what keywords are used that land readers on your site and add a list of keywords to your media kit.

Advertising options / rates

Take a screenshot of your blog,  place ad spots on it including size and rates so that potential advertisers can get a glimpse of your rates and space.

Contact details

Add your contact information.

About Author

LaDonna Dennis

LaDonna Dennis is the founder and creator of Mom Blog Society. She wears many hats. She is a Homemaker*Blogger*Crafter*Reader*Pinner*Friend*Animal Lover* Former writer of Frost Illustrated and, Cancer...SURVIVOR! LaDonna is happily married to the love of her life, the mother of 3 grown children and "Grams" to 3 grandchildren. She adores animals and has four furbabies: Makia ( a German Shepherd, whose mission in life is to be her attached to her hip) and Hachie, (an OCD Alaskan Malamute, and Akia (An Alaskan Malamute) who is just sweet as can be. And Sassy, a four-month-old German Shepherd who has quickly stolen her heart and become the most precious fur baby of all times. Aside from the humans in her life, LaDonna's fur babies are her world.

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