Mike Giannulis Explains How to Boost Your Flower Shop

When you have a flower store, it is a lucrative business provided you know how to optimize it and market the same in the right way. You needed little to invest and once you know some of the rules of the game, you can profit by selling flowers. That is because the need for flowers never ends. You need flowers for weddings, anniversaries, congratulatory messages, condolences, sending flowers as bouquets, decorations, and more. 

According to an article published on https://www.bbc.com, flowers are pricey and much behind-the-scenes activities involved as far as the floral industry is concerned. Flowers are expensive because they are fragile, require careful nurturing, perishable, and hard to grow, and some flower varieties are imported and cross countries, before making their way to a florist’s store. Therefore, you know that flower shop management is not as simple as it sounds, even if you have an established business. Here are some of the best ways to boost your flower shop and keep making profits: 

Mike Giannulis talks about promoting your existing flower store via a website

The best way to reach out to a wider audience for your flower business is by creating a stunning website. Make sure the web pages look as beautiful as colorful blossoms. You will need to use a splash of color to design a floral site. Remember that customers would like to order flowers from your online store for various occasions such as Valentine’s Day, Mother’s Day, Father’s Day, wedding decorations, anniversaries, honeymoon, etc. Did you know that 36 percent of flower shopping is for Valentine’s Day and another 27.4 percent for Mother’s Day? It means that you have good business opportunities to grow your floral shop in the days to come. 

Therefore, you need to design a floral website and if you already have one, you need to make further improvements. Use stunning graphics and include all your flowers in the products or service pages with crisp, clear copy. 

Include an about us page that tells customers about your business, and other pages to inform your buyers about the kind of flowers you sell, prices, delivery charges, deals and discounts, privacy policy, terms and conditions, and many more. 

Your floral website or online flower store must stand out from the rest of your competitors. Design unique theme pages so that flowers for special occasions match the event. Then, you also need to keep your images and graphics light so that your site loads fast. If you have a flower farm, include a high-resolution video of tulips, roses, chrysanthemums, carnations, lily of the valley, orchids, etc. Display the video on your website’s home page. It will make your business look more credible or authentic. 

Build a consistent and reliable brand image 

You must make an effort to change your flower store into a dependable, credible brand. No matter what business you run, branding is necessary for its expansion, growth, and most importantly to pique customer interest. When existing and potential customers start looking at your flower shop as a brand, they will turn into your loyal patrons. If you see the global flower businesses, these are brilliant examples of professional branding too. Mike Giannulis believes that if you sell fresh, fragrant, and colorful flowers at lightning speed, customers will automatically buy from you, but branding will make them loyal to your business. 

The key to successful branding is designing a relevant logo with an appropriate tagline. The logo color and tagline should relate to your business. The logo you design should be meaningful and provide a hint that you deal with flowers. Your floral shop logo will appear on promotional materials, websites, ads, billboards, as well as on your storefront. Therefore, ensure that the design sticks out from your nearest competitors and looks consistent throughout. People should notice it. 

Pique customer interest with gift ideas and cards

Who does not love gifts? When your esteemed clients visit your flower store, pique their interest through attractive gifts that are useful as well. Here are some ideas to help you: 

• You can buy some promotional items such box of chocolates, drinking glasses, key chains, soft toys, and similar stuff at throwaway prices and offer these as complementary gifts together with a flower order or bouquets. Chocolates are best because they go very well with flowers. 
• You can diversify your business by selling greeting cards free because people usually send flowers with greeting cards and messages. Choose the right cards for Valentine’s Day, Mother’s Day, anniversaries, weddings, etc. Once your flower business is a success, you can sell greeting cards for a discounted price. Other items to sell are flower vases, pots, hanging flower pots, and so on. 
• You can choose to offer such gifts at any place like by the sideline of some event associated with your flower store.

Your store will benefit from gifting chocolates, cards, etc that go well with flowers. You must use these marketing tactics, and you will benefit. 

Adorn your flower store to attract customers 

Besides online delivery, you also have a brick-and-mortar shop and so you should decorate your storefront as well as the interiors the right way. The outside decoration matters the most to let people saunter into your store. Create the first good impression in the minds of your customers. 

• People doing window-shopping can enter your shop to buy flowers if you display some colorful orchids in a pot through your shop. You need to have a glass front store to attract passersby.  You can also have a window display that exhibits the bright, yellow roses, orchids, tulips, gardenia, lilies, and more. 
• There are other aspects like paying attention to your store display and signage because signboards matter a lot when designing an eye-catching storefront. If the signage is not good enough, redesign the same. You can also keep a couple of books on flower cultivation at your store for flower aficionados frequenting your store. 

Conclusion

Now that you have these tips handy, use them to improve your existing flower shop. It will help you to attract more customers and boost sales.