If your business has a physical location and you aren’t using local SEO tactics to make your business the go-to business in your industry of your town, then you are missing out on loads of potential web and foot traffic. Having a strong, local SEO strategy is vital to driving more traffic to your business. It doesn’t matter if you have one store or hundreds.
The Facts About Why You Need Local SEO
Local SEO is a version of SEO that promotes your business’ visibility in location-based searches. In other words, it helps your business to be found easily by people searching for it locally.
By the Numbers
Did you know that 46% of all Google searches are for local business information? Also, searches for businesses “Near me” or “close by” grew by more than 900% in the last two years!
- 4 out of 5 consumers use search engines to gather local information
- 95% of users perform local searches on their mobile phone
- 61% of users called the business directly from their Google search
- 88% of users visited the business they searched for the next day
- 78% of local-based searches via mobile phone resulted in purchases offline
- 34% of users who search for a local business visited the business
- 70% of search engine results will direct consumers to a physical store.
- 92% of searchers choose businesses that show up on the first page of their local search
You cannot afford to NOT have a local SEO strategy implemented in your web content because it drives people to choose your business.
Sign #1 – You don’t know how much traffic is being driven from your local search.
Tracking the performance of your local landing pages is essential to local SEO. If this is something you are struggling with, then consulting an affordable SEO company should be a priority.
Sign #2 – You don’t know where your business citations need work (or what business citations are).
A citation is the mention of your business’ NAP or name, address, and phone number. It will appear on any local oriented websites and directories across the web. Influential webpages where your listing data should be updated include Yelp, Merchant Circle, YellowPages, Facebook, and Foursquare.
Sign #3 – You don’t understand local SEO.
SEO in general can be difficult to fully understand and integrate into your website if you’re unfamiliar with SEO tactics. Local SEO can be even more difficult because there are different variables that factor into proper, local SEO strategies that differ from national and international SEO.
Sign #4 – You don’t know if your reviews online are good or bad.
Are you getting reviews on your Google My Business page? Do you have a Google My Business page? If you answered “no” or “I dunno know” to either of these questions, then you should seriously consider seeking a professional SEO service. Your business, at the very least, should be on Google My Business, in local directories, and on Yelp. Why? Because more than 80% of searches for local businesses result in paying customers.
Sign #5 – You don’t know how to build links to your website.
You need links that lead to your website from other sites because it factors into your Google ranking. Backlinks strengthen your business’ authority. A top rated SEO company will be able to use a variety of tactics to build backlinks to your site.
Sign #6 – You don’t have the resources to get everything done.
You know you need to implement an SEO strategy into your web content, but you don’t have the time, resources, or know-how to implement such a strategy. If you want to come out ahead of your competition and have a local superstar business, you need to seek out the best local SEO company for your business.
Don’t wait until it’s too late and your business is suffering as your competitors take advantage of the power of local SEO strategies. Contacting an internet marketing company who is experienced in providing affordable local SEO services can be the catalyst to drive more visitors to your website and your physical store.
If you are unsure of where to find a top-rated SEO company, start with KitelyTech. Our team has more than 10 years of experience helping small businesses reach their goals.