In Celebration of Disney’s “Alexander and the Terrible, Horrible, No Good, Very Bad Day” Mattress Firm is holding a “Terrific, Wonderful, Awesome, Very Good Night” Sleepstakes Contest
Enter for a chance to win $5,000, a Beautyrest queen-size mattress and more
HOUSTON (Sept. XX, 2014) – Mattress Firm, Inc., the leading retailer of mattresses and bedding accessories in the United States, is collaborating with Disney’s “Alexander and the Terrible, Horrible, No Good, Very Bad Day” to present a “terrific, wonderful, awesome, very good night” Sleepstakes contest. Participants can enter for a chance to win the six-week Sleepstakes, which will run from Wednesday, Sept. 17 to Tuesday, Oct. 28, by visiting www.mattressfirm.com/alexander.
“We are excited to work with Disney on this co-branded collaboration,” said Karrie Forbes, executive vice president of marketing for Mattress Firm. “The collaboration supports our mission to raise awareness about the health benefits of a good night’s sleep and provide our customers with the means – the best mattresses – to live a healthy life.”
To register for the Sleepstakes contest, entrants will provide a written submission along with a photograph or video of their “terrible, horrible, no good, very bad” mattress stories, explaining why they need a “terrific, wonderful, awesome, very good night.” Participants can enter for a chance to win $5,000, a Beautyrest queen-size mattress set and more. Upon entry, all participants will receive a special coupon for $100 off their mattress purchase of $598 or more, to ensure all entrants can enjoy a “terrific, wonderful, awesome, very good night.”
“Alexander and the Terrible, Horrible, No Good, Very Bad Day” is in theaters Friday, Oct. 10.
About Mattress Firm
With more than 1,500 company-operated and franchised stores across 36 states, Mattress Firm (NASDAQ:MFRM) has the largest geographic footprint in the United States among multi-brand mattress retailers. Founded in 1986, Houston-based Mattress Firm is the nation’s leading bedding retailer with more than $1.2 billion in sales for 2013. The company offers a broad selection of both traditional and specialty mattresses, bedding accessories and other related products from leading manufacturers, including Sealy, Tempur-Pedic, Serta, Simmons, Stearns & Foster, Hampton & Rhodes and Atmos. Mattress Firm guarantees price, comfort and service with the ultimate goal of ensuring customers Save Money. Sleep Happy™.
Mattress Firm was named Furniture Today’s “Top Bedding Retailer” in 2013 and a “Top Workplace” by the Houston Chronicle in 2011, 2012 and 2013.
About The Movie
Disney’s “Alexander and the Terrible, Horrible, No Good, Very Bad Day” follows the exploits of 11-year-old Alexander (Ed Oxenbould) as he experiences the most terrible and horrible day of his young life—a day that begins with gum stuck in his hair, followed by one calamity after another. But when Alexander tells his upbeat family about the misadventures of his disastrous day, he finds little sympathy and begins to wonder if bad things only happen to him. He soon learns that he’s not alone when his mom (Jennifer Garner), dad (Steve Carell), brother (Dylan Minnette) and sister (Kerris Dorsey) all find themselves living through their own terrible, horrible, no good, very bad day. Anyone who says there is no such thing as a bad day just hasn’t had one. “Alexander and the Terrible, Horrible, No Good, Very Bad Day,” directed by Independent Spirit Award-winner Miguel Arteta (“The Good Girl,” “Cedar Rapids,” “Youth in Revolt”) from a screenplay by Rob Lieber, is a 21 Laps Entertainment/Jim Henson Company production. The film hits theaters nationwide Oct. 10, 2014.