Did you know that 1 in 3 women-owned businesses are owned by a mom?
This alone should serve as inspiration for stay-at-home parents looking to earn some extra money, get back into the working world, or turn their dreams into a reality.
However, that’s not to say that being a “mompreneur” is not difficult. After all, you’ll face all of the traditional challenges that come alongside running your own business, on top of all your parenting and childcare duties!
Photo by Thought Catalog on Unsplash
With that in mind, here are some top tips for mompreneurs chasing success!
Outsource your marketing.
Knowing how to market your business can often be the difference between building a reliable customer base or fading into obscurity. After all, it’ll be impossible for people to buy something from your brand if they’ve never heard of you!
However, unless you have a background in marketing yourself, it can be hard to know where to start – which is why working with a marketing agency is your best bet moving forward. Whether you need help with lead generation, graphic design or SEO (Search Engine Optimization), they’ll do the hard work on your behalf!
Share your values.
Embedding family-friendly values into your mission statement or website can also help you to win over your audience. For example, a recent report found that 46% of consumers are more likely to buy something from a brand that is family-run, as it feels as though their money is going towards a good cause. In short, it can be a great way to boost customer retention and attrition rates!
Prioritize your work-life balance.
When you run your own business, you have your work cut out for you. However, no matter how packed your to-do list is, it’s crucial that you maintain a healthy work-life balance. Otherwise, you’ll be spending less time with your family and more behind your desk. While this may sometimes seem necessary, overworking yourself will simply put you on the path towards burnout. As a result, you’ll be less productive and focused than you would be if you had a healthier balance.
Treat running your business as you would any other job. Set clear working hours for yourself and ensure that you do not exceed them!
Put together a business plan.
You cannot run an entire business based on a single good idea – you need a business plan, too. As such, you should work to put together a detailed business plan ahead of time that clearly outlines your goals and the steps you will take to achieve them. This will provide you with some guidance when you enter the business world.
Furthermore, it’s advised that you update this business plan on a yearly basis or whenever you reach a certain target. This will encourage continuous growth instead of enabling you to sit back on past successes. As a result, your business will continue to thrive, regardless of market or consumer behavior changes. If you need some extra funding for your business, this plan can also be shared with investors to show them what you’re working toward.
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Prioritize Self-Care: It’s easy to get caught up in the demands of running a business and taking care of your family. However, remember that taking care of yourself is essential. Allocate time for activities that recharge you – whether it’s exercise, reading, meditation, or spending time with friends.
Set Clear Boundaries: Establish boundaries between work and family time. Designate specific hours for work, and communicate these boundaries to your family and clients. Clear boundaries help you maintain focus and prevent burnout.
Effective Time Management: Plan your days in advance by creating to-do lists or using productivity tools. Allocate time for business tasks, family commitments, and personal pursuits. Prioritize tasks based on their importance and deadlines.
Outsource and Delegate: Recognize that you can’t do everything yourself. Delegate tasks that don’t require your direct involvement, both in your business and at home. Outsourcing tasks like accounting, social media management, or cleaning can free up valuable time.
Set Realistic Goals: Define clear, achievable goals for your business and personal life. Break them down into smaller, actionable steps. This approach will help you stay focused and motivated as you track your progress.
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