The Changing Face of Digital – How Instagram Has Impacted Plastic Surgery Trends

With one billion users situated all around the globe, Instagram has become one of the largest platforms on the internet. Take a quick poll and you’ll come to realize that almost every single person you know has an active Instagram account. As Instagram has grown over the last decade, so has the trend of cosmetic procedures. In today’s article, we have a look at how Instagram has directly impacted plastic surgery trends, so read on to find out more!

• Wider Audience Reach
  

According to top plastic surgeons in Melbourne, Instagram has given cosmetic surgery practices an avenue that allows a practice to reach a wider audience. Just take a quick look on Instagram and you’ll find that almost every practice in 2020 has an active Instagram feed promoting their products and services to the masses. Rewind to 15 years ago and people would have to go on the hunt to find the best plastic surgeons in their area. However, with the rise of Instagram usage, individuals can now just search for hashtags or business names and be directed to Instagram pages run by practices that offer cosmetic surgery procedures.

• Getting The Instagram Look
  

In today’s day and age, more people than ever are endeavoring to achieve the perfect Instagram look. What exactly is the “Instagram look”, you may ask. Well, with the rise in popularity of celebrities such as Kylie Jenner, Kim Kardashian and other social influencers on Instagram, people have been exposed to a certain look that is considered to be the peak level of beauty in today’s society. Procedures such as lip injections, rhinoplasty, and body sculpting that these iconic celebrities undergo have created the perception of what is considered to be the ideal face and body in today’s society. It is no wonder that the average person in 2020 is now endeavoring to achieve the Instagram aesthetic, thus resulting in a large increase in plastic surgery in recent years.

• Taking The Taboo Away From Plastic Surgery
  

Hit rewind to 20 years ago and plastic surgery was still at the time considered a taboo topic. Most who went under the knife kept quiet about it, not wanting anyone else to know about procedures they had done. Fast forward to 2020 and plastic surgery is no longer seen as a taboo topic. In fact, hop on to Instagram and you’ll find hundreds if not thousands of accounts that document their plastic surgery journeys from start to finish. Such widespread exposure to plastic surgery on platforms such as Instagram has made it a topic that is no longer shameful, but something that people can embrace as a means to self-improvement.

• The Rise Of Instagram Filters

Instagram filters that tweak a user’s face or apply a “cosmetic surgery” filter on their face have recently been linked to people having an increased consideration of cosmetic surgery compared to non-users of the platform. Recently, Instagram completely banned cosmetic surgery filters amidst claims that it negatively impacts users’ mental health. Regardless, other filters that smoothen skin, make one’s eyes larger or make their noses to appear smaller still exist. Users are now flocking to cosmetic surgeons in order to achieve their ideal “selfie” face for all to see.

• Increasing Acceptance of Photo Editing

Whilst you can’t believe 100% of what you see on Instagram at all times, it is still a common fact that most influencers, models and celebrities utilise photo editing tools to achieve the ideal body, face and overall aesthetic that is sought after in today’s society. A research paper published not too long ago cites that women aged between 18-29 were more likely to want cosmetic surgery and that the use of social media and photo editing applications may be associated with the acceptance of plastic surgery in 2020.

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Plastic surgery is more popular than it ever has been in 2020, and it goes without saying that Instagram has played a huge role in the cosmetic surgery trend. We hope that this article has given you some insight into how Instagram has impacted plastic surgery trends.