Do you like making jewelry? Do you find it a cathartic practice creating unique pieces for yourself or your friends and family?
Well, jewelry is one area where making one’s own accessories can earn you some good cash. Much like any small business, this is providing you have the tips and the strategies to know how to turn a hobby into a profit.
Now, with some good strategizing and the right knowledge to get past the opening hurdle without going bust, you can turn your jewelry into a commercial business. You have the ideal – time to execute it.
Engraving your designs:
You can make jewelry with many different materials; it doesn’t always have to be metals. Engraving materials to wear as ornaments can add an extra point of difference to unique designs.
Engravings are popular with metals, but you can also create your designs in laser cut wood, with fine corners and sleek finishes.
This gives your pieces a professional look, regardless of the material that you choose with which to work. It can also give you a mark on your designs, so that clients know that you made it.
Online approach:
There is no denying that in business these days, regardless of industry, online presence is necessary for marketing.
However, by selling your crafts online, you have a more direct approach with the buyer, and once you are set up and on track, you can concentrate your focus on what your passion is – making the jewelry.
If there is one thing to know, it is that social media is a prominent tool in business today. Those such as Facebook™ and Instagram™ can expand your business and create great exposure when you know how to use them properly.
Moreover, with its own “Marketplace” tool, Facebook™ can be a starting point to display your designs online.
Pricing Yourself Properly:
When it comes to your product, it can be difficult to figure out how your pieces may value. Selling in a competitive market can be a tough job, especially if you are trying to build up a customer base.
However, be confident in what you want the product to be worth. According to Tammy Powley, contributor to The Spruce Crafts.
“Sometimes super low prices make customers suspicious. Why so low? Is there something wrong with it?”
When figuring out the wholesale price (cost to you) is to “…add up costs (supplies, labour, overhead) and multiply by 2.”
Research your competitive market:
While you want a unique difference, look into what market trends are popular. This will help you to seek out your competition in the internet maze.
Sites such as Etsy can give you a place to dip your feet and see for how much pieces are being priced. This can help you keep on a level ground with pricing trends and can help you see how to build your niche and grow.
Photography and Poetry:
When it comes to online sales of jewelry, you have to acknowledge that the customer can’t wear it or actually know what it will look like till it arrives.
As a result, your photography and wordsmith skills need to be accurate and enticing. This is what will grab you the sale.
If you want to find a niche, there are those who like to feel a spiritual connection to certain stones. Doing your research into the symbolism of certain stones could help your description by creating a greater connection with your customer.
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So, there are my tips on how you can build a pathway into selling your own homemade jewelry online. I hope that your future endeavours sparkle as bright as diamonds.
