Have you ever carried out a fundraiser that sounded great in theory only to discover that it completely missed the target? Maybe you held a pandemic-times virtual gala and online auction but no one showed up. Or perhaps you set up fundraising jars at local businesses but only collected a bit of loose change. You can avoid similar problems in the future when you invest in proven fundraising strategies.
It’s understandable that looking for donors—let alone asking for money from them—is a daunting task. A creative fundraising concept like Paul Esterhuizen’s School-Days program can be a great solution.
The School-Days program doesn’t just ask for donations. It turns shopping into a rewarding experience by allowing donors to support their chosen schools, while earning points from their purchases.
Let’s take a look at other fundraising strategies to try for your program.
1. Explore Mobile-Friendly Options for Donors
As ongoing health and social protocols require most of us to stay at home, mobile donations have become more popular. Consider how people can donate just by using their smartphones.
For example, text-to-give campaigns are a staple strategy for a mobile-friendly fundraising campaign. You only need to choose a telco provider and a designated contact number. Once it goes live, potential donors can send text donations with a few clicks on their phones.
2. Consider Virtual Events
Consider ways to combine mobile-friendly campaigns with an online fundraising strategy. Otherwise, you’ll miss out on a huge chunk of potential donations.
The Global Trends in Giving Report revealed that digital donations accounted for 80% of all donations in 2020.
It’s safe to assume that this percentage will only continue to increase in the coming years. You don’t need to launch a complex online fundraiser to keep up with changing times.
Crowdfunding, e-mail and social media campaigns, and peer-to-peer fundraising are some examples of virtual events. You should also explore how to integrate live video, which is increasingly used to communicate with participants. Live video campaigns provide your followers with a snapshot of your daily operations. You can use Facebook, Instagram, or YouTube for this purpose.
3. Distinguish Ability From Affinity
Philanthropy University said that a donor’s ability to give is different from their affinity to give, but how do you distinguish one from the other? When we talk about a donor’s ability to give, we’re referring to their financial capacity.
On the other hand, their affinity to give is linked to their connection with your fundraising program on a personal level.
Let’s say that you intend to raise funds for an animal shelter. Pet owners are more likely to donate more because they can connect with the objective on an emotional level.
Remember that a person’s ability to give isn’t always directly related to their affinity to give. It’s up to your background research to find the difference.
Finally, many fundraising campaigns beat around the bush and assume that people will simply give when organizers say the word “fundraising.” It doesn’t always work that way. Be explicit when asking for donations with a clear call to action.