What are the reasons that people really visit websites? In most cases, the primary reason is likely the content or the function of the site. As such, the design of the website needs to be incredibly simple in a way that fully caters to what the site does.
For instance, if you run a betting site such as Unibet, the design of your website needs to make it clear exactly how people are able to place bets and what doing so will entail. This is why if you go to bet on basketball with Unibet, the odds are clearly displayed, and the means by which you place a bet are displayed clearly. In the same vein, clothes shops online clearly display what clothes are available and how the browser can go about purchasing them.
So, if you have a website, you will need to ensure that its design is one that future visitors will be able to use. What design is that? It will depend on the website-making tool you use but also on what you are trying to convey. To give you an idea, the below list will discuss some world-renowned website designs that never get old.
Single Column
This is where the main content of your site will be presented to its user in a single, vertical column. It is one of the simplest forms of website available and, as such is one of the easiest to set up and the easiest to use, hence why so many new businesses or designers will opt to use it.
This kind of layout is commonly found on blogs due to its minimalist design principles.
Split Screen
Bringing a little bit more than the standard single-column layout is that of the split-screen. It is perfect when you are trying to convey two pieces of content that both have the same level of importance as it allows the design to display them simultaneously.
You will often see it when a design needs to offer a user two drastically different variations of their journey on your site. For example, if you are a clothing brand that sells men’s and women’s clothing, you may want to allow the visitor to your site the option to choose men or women before browsing the clothes.
Asymmetrical Layout
Asymmetry means there is a lack of equality between two sides of a layout. It is a long-time favourite choice for a lot of designers due to its increase in popularity in the art world. There are a lot of people who confuse this kind of design with imbalance when realistically, it can be an incredibly effective way to design a website if you need to showcase two things, but one holds more weight than the other.
This type of layout is incredibly popular if the designer using it wants to create something a little different and unexpected, but that still holds its practicality when providing directional emphasis. If used correctly, you can create space on your site that guides the eyes from one element to another, like a storyboard of sorts.
