Disney Channel
Is TV’s #1 Total Day Network for the 13th–Straight Quarter in Kids
6-11 and for the 21st-Straight Quarter in Tweens; Debuts of Original Movies “Zapped and “Girl Meets World” Are TV’s Top 2 Telecasts Across Major Youth Demos
24-Hour
Disney Junior channel Stands as TV’s #1 Preschool–Dedicated Network
for the 5th-Consecutive Quarter Across Target Demos, Out-Delivering Nick Jr.
by Double Digits and Sprout by Triple Digits
Disney Channel
For 2Q 2014, Disney Channel was TV’s #1 Total Day network for the 13th-consecutive quarter in Kids 6-11 (491,000/2.1 rating – dates back to 2Q11) and for the 21st-straight quarter in Tweens 9-14 (421,000/1.7 rating – dates back to 2Q09).
Notably, the network closed out the quarter ranking as TV’s #1 network in Kids 2-11 for the 2nd-consecutive week, for the 159th time in the previous 160 weeks in Kids 6-11 and for the 160th week in a row Tweens (over 3 years).
The Disney Channel Original Movie “Zapped,” original comedy “Girl Meets World” and the “2014 Radio Disney Music Awards” stood as the Top 3 TV telecasts among Kids 6-11 and Tweens 9-14, while “Zapped” and “Girl Meets World” were the Top 2 TV telecasts among Kids 2-11.
Disney Channel out-delivered Nickelodeon by at least double digits for the 12th quarter in a row in Kids 6-11
(+22% –491,000 vs. 401,000) and Tweens 9-14 (+55% –421,000 vs. 272,000) – dates back to 6/27/11.
In Prime, Disney Channel stood as TV’s #1 network for the 40th-consecutive quarter in Kids 6-11 (758,000/3.2 rating) and 63rd in Tweens 9-14 (648,000/2.7 rating).
The premiere of original movie “Zapped” (6/27/14, 8:00 – 9:45 p.m.) ranked as the #1 TV telecast of 2Q14 across major youth Kid 2-11 (2.9 million/7.2 rating), Kid 6-11 (2.3 million/9.5 rating) and Tween 9-14 (2.1 million/8.7 rating) demographics. In fact, the movie became the #1 cable TV telecast of 2014 to date across the demos.
The launch of “Girl Meets World” (6/27/14, 9:45 – 10:15 p.m.) ranked as the #1 series launch of 2014 across Kids 2-11 (2.3 million/5.7 rating), Kids 6-11 (1.8 million/7.6 rating) and Tweens 9-14 (1.7 million/6.9 rating).
- In its first television special, “Disney Channel Presents the
- Radio Disney Music Awards” (RDMAs, 4/27/14, 8:00 – 9:30 p.m.) – a celebration of music for kids and families – qualified as the #3 telecast of 2Q14 in Kids 6-11 (1.4 million/6.0 rating) and Tweens 9-14 (1.4 million/5.6 rating), and placed among the Top 10 TV telecasts in Kids 2-11 (1.7 million/4.3 rating).
- Overall, Disney Channel held the Top 13 telecasts in Kids 2-11, the Top 12 in Kids 6-11 and the Top 10 in Tweens (Top 5 below):
24- Hour Disney Junior channel
The 24-hour Disney Junior channel
stood asthe #1 preschooler network for the 5th-consecutive quarter in Total Viewers (423,000), Kids 2-5 (203,000/1.3 rating), Girls 2-5 (100,000/1.3 rating), Boys 2-5 (103,000/1.3 rating) and Women 18-49 (80,000) –every quarter since reporting public ratings at the top of 2Q13 – out-delivering Nick Jr. by double digits and Sprout by triple digits.
Disney Junior channel
delivered the Top 2 weekly stripped series among Kids 2-5 across preschool-dedicated TV networks and the Top 3 in Women 18-49:
Disney Junior channel exceeded Nick Jr. by double digits for the 5th-straight quarter
across target demos: by 29% in Total Viewers (423,000 vs. 327,000), by 33% in Kids 2-5 (203,000 vs. 153,000), by 30% in Girls 2-5 (100,000 vs. 77,000), by 34% in Boys 2-5 (103,000 vs. 77,000) and by 38% in Women 18-49 (80,000 vs. 58,000), despite being in 6.1 million fewer homes.
- Disney Junior channel out-performed Sprout by triple digits for the 5th-consecutive quarter across key categories: Total Viewers
- (+213% –423,000 vs. 135,000), Kids 2-5 (+212% –203,000 vs. 65,000), Girls 2-5 (+213% –100,000 vs. 32,000), Boys 2-5 (+222% –103,000 vs. 32,000) and Women 18-49 (+208% – 80,000 vs. 26,000).
