Reaching Out to Modern Moms on Instagram

143

Mother’s Day is knocking at the door and all are excited about it in the US. Today, even brands leverage this photo-sharing social site to understand modern moms better. These businesses try to figure out how mums use Instagram. Therefore, if you have a business and your targeted audience is the modern mum, it is important you understand Instagram. Studies show that moms are quite active on this visual platform and mums comprise at least one out of four women above 18 years in America. Again, 93 percent of moms use Instagram once a week and another 68 percent use Instagram every day. 

According to an article published on https://www.huffpost.com, today’s stylish moms using Instagram make other women feel better about their life. There is much influence and a sense of power when they see photos of other moms on Instagram juggling between their jobs, kids, and of course relationships. These women do it in style and successfully. For these moms on Instagram, it is all about staying honest and yet not losing their personal style while managing their kids. So let us understand how you can reach out to modern-day mums on Instagram. 

Moms find out about brands they love

Besides following their interests on Instagram, modern mums and more than half of them follow brands on this photo-sharing site. To be candid, these women are not simply following business accounts but also interacting with them. Indeed, over 56 percent of the moms cite that Instagram is that platform where they get to learn more about products. Again, 78 percent of moms do some activity after seeing business posts and engaging content on Instagram. Right from detection to a business transaction, moms are making the most out of Instagram via the complete purchasing sequence.

In a country like America, studies indicate that ads shared from departmental outlets convert moms 2.8 times more frequently, and with apparel, retail, as well as accessories ads convert 2.1 times more frequently. To gain reach, brand awareness, and exposure, and eventually encourage purchases of its limited-edition Peanuts partnership, a brand such as GapKids ran ads to reach out to moms using Instagram. You can do the same to boost brand and product awareness to target modern-day mums and boost sales. 

Targeting moms on their mobile devices 

Today, working moms have hectic schedules, and they are using their smartphones or iPads to deal with their lives, be it at work or personal. Besides managing their busy schedules, an average mom in the US keeps an eye on social media at least 15 times a day and opens Instagram at least six times daily. Once you can hook your targeted audience, it is not so hard to buy active Instagram followers and make them your loyal customers. 

Today, mums belonging to the millennial generation play a crucial role in taking meal-related decisions at home. They even try to eat as much as healthy food at work. As a business in the food and beverage industry, you too can combine cooking tips, videos, recipes ideas as well as user-generated content to pique the interest of modern mums on Instagram. Big brands have experimented and succeeded and you can do the same too. 

Learn about moms’ likes, interests, and passions 

Did you know that modern-day moms follow Instagram content based on what they like? If you look at data, it was found that moms are five times more expected to go after brands or businesses related to cosmetics. Again, three times more probable to pursue style and fashion, two times as probable to chase brands offering hair care products and of course 1.7 times more prone to go after businesses dealing with pets in comparison to dads. 

Market your products that show what mums care about the most 

Modern moms research on brands and products that they like to use and worth their attention on Instagram. Therefore, there is a huge opportunity for businesses to develop a long and purposeful business relationship with millennial moms. The opportunity is to promote your products that display the values of modern mums. 

Today, moms saunter into a store with some precise buying needs. She would choose products that are not only useful and functional but also help in building social values she gets from specific products. The modern mum will talk about the purchases to her friends, coworkers, both online and offline. Therefore, brands on Instagram should tell interesting stories to pique the interest of mums. 

Wrapping up

You can realize now that mums are quite active on Instagram chasing their likes, interests, and passions. They juggle between their personal life and professional life and manage their kids successfully. Today, modern mums like to interact with brands on Instagram they love. Therefore, when you decide on the audience for your Instagram ads, choose elaborate segments like new mums, mothers, working moms, and mums of primary school kids to reach out to them. 

About Author

LaDonna Dennis

LaDonna Dennis is the founder and creator of Mom Blog Society. She wears many hats. She is a Homemaker*Blogger*Crafter*Reader*Pinner*Friend*Animal Lover* Former writer of Frost Illustrated and, Cancer...SURVIVOR! LaDonna is happily married to the love of her life, the mother of 3 grown children and "Grams" to 3 grandchildren. She adores animals and has four furbabies: Makia ( a German Shepherd, whose mission in life is to be her attached to her hip) and Hachie, (an OCD Alaskan Malamute, and Akia (An Alaskan Malamute) who is just sweet as can be. And Sassy, a four-month-old German Shepherd who has quickly stolen her heart and become the most precious fur baby of all times. Aside from the humans in her life, LaDonna's fur babies are her world.

0 0 votes
Article Rating
143 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Sociology Writing Services

It is undisputed that Sociology Assignment Writing Services pose challenges for students because preparation takes into consideration a lot of details needed for Sociology Coursework Writing Services and in-depth knowledge on the topic in order to come up with a Custom Sociology Research Paper Writing Services.

TarlBoob
TarlBoob
4 years ago

buy cialis from canada cheap viagra – buying cialis online from canada

Sociology Writing Services Online

Criminology Coursework Writing Services has become a significant challenge owing to the complexity of these Sociology Assignment Writing Services and in other cases lack of time and knowledge needed to complete Sociology Research Paper Writing Services.

TarlBoob
TarlBoob
4 years ago

buy viagra delhi otc viagra – buy viagra super active online

StepGrele
4 years ago

Cialis Euros [url=http://apcialisle.com/#]cialis 5mg[/url] Fish Cephalexin Cialis Cheap Propecia 10mg

AmySpero
4 years ago
TarlBoob
TarlBoob
4 years ago

viagra sale next day delivery generic viagra 100mg – levitra buy

TufanRag
TufanRag
4 years ago

Samsung Galaxy S20 8K Kalite Eğitim Videosu Yakalama: OLAYINIZDA Dikkat

Samsung, 11 Şubat’taki Ambalajsız vesilesiyle beş servis yayınladı ve Apple’ın inanılmaz derecede yaygın AirPod’larını almak için yapılmış dört yeni akıllı telefon ve yeni kablosuz k

NeeShinue
4 years ago

buy hemp cbd oil online cbd cream

goodways.site
4 years ago

YРѕu can definitely seee your skills in the article you write.

TarlBoob
TarlBoob
4 years ago

buy cialis paypal generic viagra 100mg – cheap viagra wholesale

TarlBoob
TarlBoob
4 years ago

cheapest generic levitra online levitra generic – order levitra online

JaneSpero
4 years ago
TarlBoob
TarlBoob
4 years ago

cheap viagra kamagra generic cialis – how to buy viagra online

TarlBoob
TarlBoob
4 years ago

order real viagra online levitra coupon – generic viagra sale online

TarlBoob
TarlBoob
4 years ago

is it legal to order cialis online viagra pills – cialis buy europe

TrarErapCiva
4 years ago

cbd edibles gummies which hemp oil is the best what is cbd stand for source cbd

TarlBoob
TarlBoob
4 years ago

canadian pharmacy generic viagra levitra coupon – buy cialis in the uk

TarlBoob
TarlBoob
4 years ago

order cialis at online pharmacy cialis generic – cialis cheap fast delivery

TarlBoob
TarlBoob
4 years ago

buy cialis johannesburg viagra pills – buy authentic cialis

TarlBoob
TarlBoob
4 years ago

cialis discount pharmacy levitra – cialis 20 mg price

idiollutualm
4 years ago

play lady luck online http://onlinecasinorealmoneyder.com/ – online gambling for real money pechanga casino best casino slots online

TarlBoob
TarlBoob
4 years ago

herbal viagra sale uk viagra without a doctor prescription – viagra online pills

KimSpero
4 years ago
insamnSteata
4 years ago

cbd gummies hemp cbd cbd vape buy hemp

TarlBoob
TarlBoob
4 years ago

where can i buy viagra viagra without doctor prescription – cialis pills dosage

TarlBoob
TarlBoob
4 years ago

buy viagra cialis or levitra cialis cost – viagra or cialis for sale

TarlBoob
TarlBoob
4 years ago

buy viagra jellies canada cialis – viagra cheap buy

TarlBoob
TarlBoob
4 years ago

brand viagra cheap viagra without a doctor prescription – cialis for sale in australia

TarlBoob
TarlBoob
4 years ago

cheap viagra and levitra generic viagra – best place to buy cialis on line

RobertCot
4 years ago

coin master free spins blogger coin master hack spin 2020

TarlBoob
TarlBoob
4 years ago

order viagra safely online viagra pills – cheapest viagra buy cheap viagra

TarlBoob
TarlBoob
4 years ago

amazon viagra generic viagra 100mg – buy viagra lloyds

TarlBoob
TarlBoob
4 years ago

cheap cialis in canada levitra generic – buy viagra korea

TarlBoob
TarlBoob
4 years ago

buy cialis safely viagra without a doctor prescription – how to order a viagra

TarlBoob
TarlBoob
4 years ago

buy viagra uk quick delivery viagra online – cialis mail order pharmacy

TarlBoob
TarlBoob
4 years ago

cialis at discount price cialis coupon – cheap viagra levitra

TarlBoob
TarlBoob
4 years ago

buy levitra without rx levitra online – viagra for sale in the usa

JaneSpero
4 years ago
TarlBoob
TarlBoob
4 years ago

buy viagra online cheap with no prescription levitra online – buy viagra online europe

TarlBoob
TarlBoob
4 years ago

cialis buy with paypal viagra – buy cheap cialis in australia

TarlBoob
TarlBoob
4 years ago

cheap quality viagra cheap viagra – buy cialis in canada online

TarlBoob
TarlBoob
4 years ago

cialis tadalafil buy online cheap cialis – cialis buy canada

TarlBoob
TarlBoob
4 years ago

how much is viagra levitra coupon – discount prices on cialis

TarlBoob
TarlBoob
4 years ago

buy discount cialis online viagra generic availability – cheap viagra online in the uk

insamnSteata
4 years ago

royal river casino borgata online casino free slot games for fun

Spupsemehaush
4 years ago

indica cbd http://hempcbdoilww.com/ – does cbd oil show up on drug test holland and barrett cbd oil cbd for insomnia

StepGrele
4 years ago

Viagra Cialis Opiniones [url=http://apcialisle.com/#]cialis generic[/url] Precios De La Pastilla Cytotec cialis 5mg best price Viagra Suppliers Uk