Getting the right kind of buyers for your home

The term ‘buyer beware’ has never been more apt when it comes to purchasing a house. In fact, most potential buyers are extremely cautious, looking for the slightest fault before taking an offer completely off the table. 

And why shouldn’t they be careful? Buying a home is a huge financial investment in an already cautious industry. But with so many factors that could land your perfect real estate deal in trouble, how are you going to ensure you get the best kind of buyers to even consider your listed home? 

Decluttering and cleanliness are key 

Before making any big decisions, it’s time to put in a little groundwork and get the interiors and exteriors of the entire place ready. If you want to attract fast offers from the right kind of buyers, the cleanliness of your home needs to be a priority. 

While the potential can still be seen in a home that’s not pristine, it’s a distraction you can do without. Decluttering your shelves and storage areas will also be small but effective steps to get a buyer’s imagination going wild with possibilities. 

Open-house viewings can tell you a lot about a buyer

No one relishes the prospect of strangers rooting through their house. However, a good open-home viewing can give you an insight into the kind of people you’re currently attracting, and whether your game plan is working.

If you’ve hosted several viewings and found a lack of motivated buyers or too many time wasters, it may be time to sit down and reevaluate how to present and market your home. 

Presenting the right image for your place online 

If the first image of your home online doesn’t look aesthetically pleasing, why would a potential buyer scroll through the rest of your pictures? 

It doesn’t end with the visuals either. With the right descriptions in your summary of the property, you can paint a vivid picture in the mind’s eye of the reader. This is a powerful thing to achieve before someone has even set foot in your home, and helps to warm up those already motivated buyers. 

Working with a reputable realtor to speed up the process 

Once you’ve found the right real estate agent, they’ll be able to access their wider pool of contacts and use their experience to add some finishing touches to attract the right buyers. 

This relationship goes both ways. If you can be clear and transparent about exactly what you want and when you want it to happen, a good realtor will take care of the rest for you. 

Being creative when it comes to agreeing on a price 

If you set an unrealistic price from the beginning, you’ve immediately cut off a large portion of your potential buyer base. No one is saying you have to slash your prices too drastically, but there’s a lot of room for negotiation when you put your place on the market at a good price.

Not only does it bring in more people to your open house viewings, but it also allows you to generate a buzz, which will increase each bid and help raise the final price of the home significantly.