Waterplay is taking the world by storm. Earlier, only three types of watersports facility were found: Publicly owned aquatic centers, privately owned water parks, and large themed waterparks, most often an extension of an already established amusement park. However, the insane rise in popularity of waterparks has led to various forms of water play.
Today, cruise ships feature flow riders, aquariums have fountains, and even zoos have splash pads portraying the essence of a tropical rainforest. Even though the waterplay choices are speckled across the tourist attractions, the demand for waterparks hasn’t curbed one little bit. Waterparks continue to entice massive crowds. Many factors have led to this unprecedented surge in the market of water parks. Let’s examine each of these factors individually.
Technology remains the main culprit
Technology has taken over every single sphere of our lives, and amusement is no exception. Technology-driven waterplay coupled with intrusive design and sensory involvement have brought quite a renaissance to the water park industry on the whole. New studies are being carried out to study the impact of water park design on one’s senses, thus enriching the water park experience and making it more immersive.
From the business standpoint, modularity for water parks has emerged as a whole new segment. The need for the addition of water parks to amusement parks and up-gradation of old water parks within their old frontiers has fueled the demand for modularity of water parks.
Moreover, modularity also gives waterparks the option of staying relevant in market offerings without actually buying or leasing out extra acres of land. The rise of indoor parks has forced the owners to revamp their gardens and replace conventional water park components with new modular products.
Changes in social setup
Demographic change is yet another critical factor that has catalyzed the growth of the water park industry. Family-oriented water parks are still relevant today as, over the last several years, the U.S has witnessed more than 4 million births per year. Even though conventional marriage and extended family institutions do not find any concrete place in today’s context, holidaying still calls for family reunions (along with nephews, niece, and grandchildren). Even adult households find their fix in hotel chains like Mariott, Hyatt, and Westin.
Dress to express not impress
Casualization of American dress is yet another critical component that has led to the rise in popularity of waterparks. Americans now dress casually. Clothes are no longer considered to be the means to flaunt one’s extravagance. Clothes are now considered to be the outer skin, and no one would compromise on ease today. No one wants to step into a pair of formal pants and carry a traditional look to work, no matter how elegant it looks. Comfort is the New In, and that’s why you would see CEOs today sporting Hawaiian slippers.
It is easy to take a plunge in a waterplay compound in a hotel, knowing that everyone would be sporting a minimal dress made from quick-dry fabrics without carrying the inhibition of being judged by the crowds.
Digitalization has taken over everything, even the childhood
The curbing of physical activities undertaken by children continues to be a catastrophe despite childhood obesity doing rounds on the internet. As waterparks penetrate deep in and across the country (geographically), it gives a haven to parents who want their child to indulge physically in play and detox digitally.
Differentiation is the key
There is no denying that these ascends of waterparks through the popularity charts have opened new investment/expansion opportunities for business owners and government bodies alike. What remains the key from the marketing perspective is the design-thinking. This approach considers the details and builds a waterpark whose every element is arranged/places to give an immersive and sensory experience to its visitors.
Having talked about the vital role that modularity plays in the water park industry, it is in the best interest of the businesses to count on firms with experience and those that have scientific approach towards the design phase of the water parks.
Splash pads play a critical role in enriching the water play activities for children and adults alike. The inherent safety of the splash pads makes the parents complacent, and they allow their children to frolic in the water for hours. Splash pads allow families to enjoy themselves in the water all at once.
The virtues of having a modular splash pad incorporated into a water park are many;- zero-depth, an array of colors, sensory interactions for children, and high-octane features for adults, can be embedded in a storyline/overall theme and so on.
Vortex Aquatic Structures is a pioneer water park design company that sees water parks from a vantage point like none. They boast about their technical expertise and the insights they have accumulated from their vast experience in the industry. They have intellectual property rights over a product named ‘Splashpad,’ and it can be integrated into any landscape. It is also scalable as desired.
Vortex Aquatic Structures can revamp an existing water park entirely through its vast range of products without increasing an inch in the current premises. Vortex weighs in factors like preferences, business owner’s orientation, target group, budget, demography, and geography, and then renders the water park’s design with foresight and precision.