There are certain products or items that we call by their brand names. For example, you might call an unnamed cola drink Coke or request a Band-Aid when you hurt yourself. These are known as eponyms, and every brand aspires to reach that level of awareness. Apple is an example of a brand with impressive awareness, with research indicating that it is ranked number one as a recognizable brand. While you might not reach that level of brand awareness that many large conglomerates have achieved, there are a lot of things you can do to raise awareness within your small business circle:
Focus on a particular social networking site
Your business must have an online presence, but you don’t have to join any social networking site just because you have to. It’s more strategic than you think, and there are several factors to consider. For example, if your business’ content and products are best highlighted through images, you should use sites like Instagram or Pinterest. Likewise, if your primary target market includes other companies, you would best find them on Twitter and LinkedIn. You need to know where to find your target audience and focus primarily on them. Despite this logic, that doesn’t mean you don’t need to have other social networking sites. But why not focus on building your core target before moving on to the secondary audience? By then, you would have learned from your mistakes and would make better choices.
Develop a unique personality
How would you want people to describe your personality on social media? One way to increase your business’ brand awareness is to give it a unique and fun character. Of course, that all depends on the type of industry you are operating in. Having a personality also helps set the tone for how your brand would like to communicate with its audience. It will also separate you from your competitors who might have taken a different approach or don’t have a personality. There are many other tips online on how to give your brand a character. Why don’t you check them out?
Another way to raise brand awareness is through partnerships with other local businesses. Through these partnerships, you can organize events such as seminars or local fairs to increase your visibility. Additionally, you can partner with influencers who might be able to push your products to their audiences as well. Influencer marketing is a pretty big deal now, and there are many influencers like Christen Dye who have the skills to advertise your products and drive sales.
Give free stuff
Everybody loves to get free stuff. Seriously, who doesn’t? As a business, you should love free stuff too, because it creates the opportunity to generate some free buzz about you! Plus, it’s an excellent opportunity to get people to try out your product or service risk-free. That way, you can quickly hook them onto your business. Your free item giveaway could also brighten their day, and they would associate your brand with a good feeling.