Did you know that 97% of Pinterest searches are unbranded? That means that people are looking for general information about a topic or product.
It’s the perfect way for you to grow your blog and get your content in front of the right people. Do you want to know how to use Pinterest to increase your website traffic?
Keep reading for the top five tips that show you how.
1. Review Your Website
You want to make sure that your website is user-friendly. This is where the balance of quick load times and ad revenue gets tricky. Remember that the longer your site takes to load, it lowers the chances of people reading your content.
You also want to make sure that it’s congruent with your brand. The colors and fonts need to stand out and be easy to read. Instacart Jobs is a good example of such a site.
2. Research Topics
Pinterest functions like a search engine. You want to know how your target audience searches for information related to your blog topic.
For instance, if your blog is about raising vegan kids, your content should match what people are searching for. There are two ways to find out.
The first is to start typing queries in the Pinterest search bar. Pinterest will autofill queries. Each autofill is a keyword that people use.
The second way to learn how people search is to use Pinterest Trends. This is a great way to catch seasonal patterns with your content.
3. Use Keywords in the Right Places
You should have a lengthy list of keywords and topics. You’ll create blog posts around these topics. Once you have your topics ready to go, you need to create your pins.
You can use Canva to create your images. The description and headline matter a lot here. Again, Pinterest is a search engine and you have to optimize these areas so your keyword appears.
That’s how the algorithm knows what your content is about.
4. Fresh Pins
If you’ve been blogging for a while. You might have one or more pins that drive the vast majority of traffic to your site. These are usually evergreen pins that get shared over and over again.
Since the pins are so popular, they remained at the top of relevant search results. Over the last year, Pinterest altered its algorithm to give more weight to fresh pins.
Those old pins might drive some traffic, but not as much as they used to. Pinterest wants you to produce new content on a regular basis.
That means a new image, new headline, and description.
How to Use Pinterest for Traffic
Pinterest is much different than other social media networks. In many ways, it’s a visual search engine.
If you focus on Pinterest from that perspective, it’s easier to figure out how to use Pinterest to drive traffic. You need to know your audience and how they search for things on Pinterest.
When you do find success sending traffic to your site, you need to make sure your site delivers a great experience.
For more blogging tips, check out the other articles on the site today!