Whether you are just setting out on establishing a new business, or have been running one for several years, you are likely to have already felt the impact of COVID-19. Whether this means you have had to close your store and operate online, or have noticed a dramatic drop in sales, you need to do everything you can to stay afloat and future-proof your business.
With that in mind, we’ve put together some top tips on how you can boost your business during this time!
- Work on your Social Media Strategy
A strong and considered social media presence can help turn a good brand into a great one. Therefore, you must invest some time in improving your social media strategy. Ideally, you should post several times a week, ensuring that the graphics are in keeping with your brand’s image and encourage positive engagement with your clients/followers (likes, comments, and shares). You can post product spotlights each week, providing customers with a deeper insight into the product and how it works. Furthermore, you can also use your social media to promote competitions, which are likely to bring more attention to your brand as everyone loves a good freebie!
- Improve your reputation through reviews
During this difficult time, reputation management is more important than ever. Companies such as VisualVistor can help build your brand a strong reputation of excellence by encouraging customers to leave reviews of your services and products. Their automatic drip campaign prompts customers to leave online reviews following a purchase, which you can share onto your website with the click of a button. They also allow you to respond to the review, which means you can resolve any issues if a customer is unhappy.
Online reviews are important as the more reviews you have, the more trustworthy you appear. Potential customers will know that you offer an excellent service or product by reading what others have said about you.
- Offer Vouchers/Gift cards
If your company focuses on offering a service, such as fine dining or beauty treatments, many regular customers may feel uneasy about returning at this current moment in time. One way in which you can help guide them through the door is through selling vouchers that they can redeem for the future when things are more stable, perhaps at a discounted price. This allows the customer to continue to support you and your business, without forcing them out of their comfort zone too early. They also make great gifts for birthdays and Christmas.
- Demonstrate your commitment to safety
If you are ready to reopen the doors of your business, ensure that you are taking all of the necessary safety measures. This can include:
- Social distancing markers
- Hand sanitizing stations
- Paperless ordering (Online menus etc)
- Cashless payment systems
You should also post an update on your website/social media pages, detailing any changes you have made and why. This demonstrates to customers that you are operating with their safety in mind, and they will, as a result, feel better about returning to shop in-store.