How To Boost Your Business During Covid-19

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Whether you are just setting out on establishing a new business, or have been running one for several years, you are likely to have already felt the impact of COVID-19. Whether this means you have had to close your store and operate online, or have noticed a dramatic drop in sales, you need to do everything you can to stay afloat and future-proof your business. 

With that in mind, we’ve put together some top tips on how you can boost your business during this time!

 

  • Work on your Social Media Strategy

 

A strong and considered social media presence can help turn a good brand into a great one. Therefore, you must invest some time in improving your social media strategy. Ideally, you should post several times a week, ensuring that the graphics are in keeping with your brand’s image and encourage positive engagement with your clients/followers (likes, comments, and shares). You can post product spotlights each week, providing customers with a deeper insight into the product and how it works. Furthermore, you can also use your social media to promote competitions, which are likely to bring more attention to your brand as everyone loves a good freebie!

 

  • Improve your reputation through reviews

 

During this difficult time, reputation management is more important than ever. Companies such as VisualVistor can help build your brand a strong reputation of excellence by encouraging customers to leave reviews of your services and products. Their automatic drip campaign prompts customers to leave online reviews following a purchase, which you can share onto your website with the click of a button. They also allow you to respond to the review, which means you can resolve any issues if a customer is unhappy. 

Online reviews are important as the more reviews you have, the more trustworthy you appear. Potential customers will know that you offer an excellent service or product by reading what others have said about you. 

 

  • Offer Vouchers/Gift cards

 

If your company focuses on offering a service, such as fine dining or beauty treatments, many regular customers may feel uneasy about returning at this current moment in time. One way in which you can help guide them through the door is through selling vouchers that they can redeem for the future when things are more stable, perhaps at a discounted price. This allows the customer to continue to support you and your business, without forcing them out of their comfort zone too early. They also make great gifts for birthdays and Christmas. 

 

  • Demonstrate your commitment to safety

 

If you are ready to reopen the doors of your business, ensure that you are taking all of the necessary safety measures. This can include:

  • Social distancing markers
  • Hand sanitizing stations
  • Paperless ordering (Online menus etc)
  • Cashless payment systems

You should also post an update on your website/social media pages, detailing any changes you have made and why. This demonstrates to customers that you are operating with their safety in mind, and they will, as a result, feel better about returning to shop in-store. 

About Author

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LaDonna Dennis

LaDonna Dennis is the founder and creator of Mom Blog Society. She wears many hats. She is a Homemaker*Blogger*Crafter*Reader*Pinner*Friend*Animal Lover* Former writer of Frost Illustrated and, Cancer...SURVIVOR! LaDonna is happily married to the love of her life, the mother of 3 grown children and "Grams" to 3 grandchildren. She adores animals and has four furbabies: Makia ( a German Shepherd, whose mission in life is to be her attached to her hip) and Hachie, (an OCD Alaskan Malamute, and Akia (An Alaskan Malamute) who is just sweet as can be. And Sassy, a four-month-old German Shepherd who has quickly stolen her heart and become the most precious fur baby of all times. Aside from the humans in her life, LaDonna's fur babies are her world.

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Grig Woods
Grig Woods
20 days ago

Hello! I know how difficult it is now to gain an audience on Instagram. I am just starting my own business, but now it is vital for me to have at least a couple of thousand new subscribers. This is why I made the decision to buy Instagram followers from Buzzoid! This is a very cool service that winds you live subscribers for a relatively inexpensive cost!

Sharon
Sharon
14 days ago

An interesting article, to promote your own even very useful and interesting project is almost impossible without the help of large seed companies, of course everything is possible, but for a longer period, look how the company Media One Marketing works.

Luck928
Luck928
14 days ago

Due to covid situation there is a lot of problems faced, especially for job and business holders. But these are the best tips to boost your business in this time of covid. You can get more interesting ideas for bestessays.com and business plans. 

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