Energy drinks are beverages to simulate the mind and body to overcome tiredness. With fitness being the latest fad, energy drinks too are gaining popularity. Consumers seek drinks not only for taste but also for mental and physical health benefits. Low-sugar, less calories, organic, herbal, pulpy are the kind of drinks in demand these days.
As stated in the Imbibe magazine – the ultimate drink magazine “Improved sleep, energy, cognitive function, beauty, weight loss and gut health will be the most desired benefits out of a drink”.
Staples like yogurt smoothies, coffee, fruit juice currently hold major share in the beverage industry. However, with more defined preferences, upcoming organic drinks are bound to pave their way onto the shelves.
Awareness about Pre and probiotic drinks that retain and feed the good bacteria in the body has increased amongst the consumers. Apple-cider vinegar based bevs have also gained popularity in the recent past. Flavored water, chia seeds, turmeric, collagen based are few other constituents attracting the young and health conscious.
Keeping in mind the consumer demands a new ingredient called CBD can make a huge entry in 2019. It is being considered as a healthier and less psychoactive as compared to THC. Cannabidiola.k.a CBD is a plant/cannabis extract and has rich medical benefits such as relief from pain, anxiety, diabetes, chronic pain, arthritis etc. Few Benefits of CBD– it fight depression and alcoholism. Youngsters now a days are more fitness fanatics and would like to explore options that can help them party and socialize while maintaining their fitness regime.It will also appeal to those looking for alternatives to high-hitting marijuana. Different formulas and compounds are being tested across the globe for its infusion into varied drinks.The famous Coca-Cola brand also hinted that a ‘close-watch’ is being maintained on the growth of CBD in the beverages industry. This clearly indicates that we can soon see CBD as an ingredient on our table.
So wait and watch for the changing trends in the energy drink segment while you enjoy the current drink in your hand.