Are you looking to branch out from the office that you currently work at to start your own chiropractic business? Are you currently in the process of starting one? If so, then you need to learn all that you can about how to run a chiropractic office the right way.
Doing so can help you build your book of business and deliver a practice that leaves patients happy and wanting more. You’ve got the smarts, now you need the business savvy. We’re here to help!
See below for a guide on how to run a chiropractic office the right way and what you need to consider.
1. Get Acquainted with Chiropractic Coverage
No, we’re not talking about health insurance. That’s a different matter. What we mean by “chiro coverage”, in this context, is the ability to have a temporary chiropractor take residence in your office.
Why would I ever need to do that? You might ask. There will be times when you’ll need to take time away from your practice.
Building a successful chiropractic office will take a lot of hard work and time. You love what you do, but we all need time away from work to keep things honest. Getting the time to recharge will help you provide your patients with the best care possible.
There might also be the need for chiropractic coverage if you have a family emergency to tend to or some other unforeseen situation. It’s nice to have this as an option.
Think of it this way, chiropractic coverage allows you to make money while you’re away. While you’re tending to family matters or sipping on a drink at a resort, your locum doctor is making sure that your patients receive the care they need.
This can also help ensure that your patients stay on a routine. Even one week away from that they weren’t planning for can throw them out of the habit of coming in for an adjustment.
2. Get in Front of the Business Sector
While you might not think it, the corporate world is one of the most profitable cash cows for a chiropractic office. Those that can tap into it receive an influx of loyal patients.
Here’s what we suggest. Do a little research to familiarize yourself with all of the different healthcare insurance plans that cover chiropractic care (most do these days).
Next, join a Chamber of Commerce and start to regularly attend events. This will allow you to grow your network. Be sure to ask around that network and see what providers each of their businesses use, then ask if you can set up a table at their office, business park, business building, etc.
At that table is where you can start to make strides. You’ll have people come up to you to learn more. You can offer them a free first appointment at your office, which will get them in the door.
From there, you’ll be able to work your magic! You might even consider having some of your employees (or outsourcing people) do the sales tables for you.
3. Create a Plan for Scheduling
Scheduling is everything for a chiropractic office. Much like a salesman or saleswoman, you need to provide firm expectations for your patients.
If they walk out the door without setting their next appointment, then the odds are that they aren’t coming back. At least, not for a long while.
First, find a way that you can create an online customer portal. That way, your patients can go in and select a date for their next appointment. This is especially important for the patients you’re instructing to visit two or three times each week.
This portal can fuse with the calendar app on their phone to ensure that they remain constantly reminded about their appointments with you. The more they’re reminded, the fewer missed appointments that you’ll have—which means higher profits for your office.
4. Outsource Insurance Billing
Don’t understand out the whole insurance billing thing works? You’ll be relieved to know that most chiropractors don’t.
In fact, the smartest chiropractors are businessmen and businesswomen that know how to delegate small tasks. This allows them to focus on their practice and leave the other tasks to people they trust.
We recommend that you outsource insurance billing. It’s less than half the price of hiring a full-time employee and gets you access to the finest resources. Not to mention that you’ll have an experienced team overseeing the billing process for your office, meaning fewer errors.
5. Hire a Digital Marketing Agency
Speaking of outsourcing… you need to hire a digital marketing agency to build your online presence, which is a huge piece of the market these days.
A digital marketing agency can help you in several ways. They can help you with your website, search engine optimization (SEO), pay-per-click ads (PPCs), social media, and so on.
Again, outsourcing this to a digital marketing agency will give you a higher return on your investment than hiring a full-time employee to do it. You get access to a full, experienced team.
Grow Your Chiropractic Office Today
Now that you have seen several different tips and tricks to grow your chiropractic office, be sure to use these to your advantage.
Start by identifying your greatest area of need. For example, if you need better marketing initiatives, hire a digital marketing agency first.
Be sure to browse our website for more articles on running a chiropractic office, as well as many other helpful topics that you will enjoy.