5 Promo Items To Give Away At Your Business


Running a business in any economy is tough, but is rendered all the more difficult by not having a clear direction for gaining more customers. Small businesses often rely on promotional gift items as a way to attract new customers. However, choosing the right item can be difficult. Ideally, you want to make a positive impression on existing customers and give potential customers something worthwhile to consider investing and visiting your business. While offering quality service and great products is always part of that equation, sometimes you need to take the extra step with your marketing or promotional initiatives. This might mean giving away free stuff, providing promotional products, or giving discounts/coupons to your guests. Offering the right types of promotional items can help your business thrive and generate more interest to keep you going for a long time. Today, we’ll explore some of the best options for small businesses looking to promote their products or services.

Custom Pens

There’s no denying that custom pens make a great giveaway and handing out a few at various other businesses can generate some buzz for yours. They’re also perfect for events, trade shows, business meetings, and more. Some even have a stylus end that can be useful for working with conductive touchscreen devices like phones and tablets. Finding something worth writing down is easy with custom logo pens in your customers’ pocket. It’s not surprising that your customers might accidentally leave their logo pen in the most serendipitous places. With custom logo pens, you’ll know that you’re never far from people who remember you. If you need a more compelling reason to offer different types of promotional pens with logos at your business, look no further than their functionality and the fact they can passively advertise your business with the clever placement of your logo. 

Reusable Bags

Reusable bags are becoming more and more popular, as people are looking for ways to reduce their carbon footprint and help the environment. But reusable bags can also be a great marketing tool for your business. You can have your logo or contact information printed on the bag, so that customers will see it every time they use it. And with so many different colors and styles available, you can find one that will match your company’s branding perfectly. Such bags make a great giveaway item at trade shows and other events, too. Outside of giveaways and promos, they might even be worth selling or offering a discount to customers for reusing them. Reusable bags are exceptionally practical, durable, and eco-friendly. What’s not to love about that? Ultimately, if you’re looking for an effective way to promote your business while helping the planet too, reusable bags are definitely worth considering to get the job done.

Specialty Keychains

Keychains are often given out as promotional items by businesses. They can be customized with the business’s logo or name and help promote the company while also providing recipients with a useful item. Keychains are also popular souvenirs and small tokens of appreciation. People love them and that makes them worthwhile for advertising a business or store. There are many different types of keychains available on the market today including bottle openers, carabiners, flashlights, multi-tools and more. There is sure to be a style that appeals to every customer and makes their keys stand out from the rest! If customers are looking for something simple and inexpensive that will just carry their keys around, then a basic metal keychain might be the best offering. If they’re looking for something more unique, you can provide that too. Find types of keychains that will serve as a promotional tool, then consider getting a custom-made keychain with your company logo or some other kind of design on it to further promote your brand outside of the business itself.

Bottle Openers Featuring Your Logo

There’s nothing better than coming home from a long day at work and relaxing with a nice cold bottle of something. But having the means to open it is always pretty useful, too. A customized promotional bottle opener might be just the thing. They are a relatively inexpensive item that you can use for giveaways or sell at low prices. Plus, they make an ideal gift for beer enthusiasts, which can be a good marketing angle depending on the nature of your business. A good way to go with this is to put your logo on the bottle opener so whenever the person who gets it uses the item, they receive a positive impression with an associated experience from the product. Then, every time they pop open a bottle of their favorite beverage, they start thinking of you. That’s a great way to drive business and make positive impressions you wouldn’t otherwise be able to get—and all from an inexpensive, small item that you can hand out for free!


Tumblers and other drinkware (like mugs or water bottles) are a great way to promote your business. They’re perfect for keeping cold drinks chilled for long periods of time, which can be quite handy when you’re on the go. Tumblers come in a variety of options, making them a versatile gift. Consider the double-walled stainless steel tumbler, which can keep both hot and cold drinks at their respective temperatures for hours at a time. This makes it the perfect drinking container for customers. Then there’s the standard stainless steel tumbler that can stand up to repeated use over time. Businesses can even get customized tumblers to sell at your business so that customers can buy a cool drinking container featuring your information. By offering such cups and items, you can help promote your business while giving customers something useful to hang on to and remind them of your organization in a positive way. Tumblers are a good gift anyway and can be quite effective for marketing company.

About Author

LaDonna Dennis

LaDonna Dennis is the founder and creator of Mom Blog Society. She wears many hats. She is a Homemaker*Blogger*Crafter*Reader*Pinner*Friend*Animal Lover* Former writer of Frost Illustrated and, Cancer...SURVIVOR! LaDonna is happily married to the love of her life, the mother of 3 grown children and "Grams" to 3 grandchildren. She adores animals and has four furbabies: Makia ( a German Shepherd, whose mission in life is to be her attached to her hip) and Hachie, (an OCD Alaskan Malamute, and Akia (An Alaskan Malamute) who is just sweet as can be. And Sassy, a four-month-old German Shepherd who has quickly stolen her heart and become the most precious fur baby of all times. Aside from the humans in her life, LaDonna's fur babies are her world.

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Arrigi Sachi
1 year ago

You are completely right saying that such approach can help to attract some new customers but I doubt that we are talking about any significant numbers. When I was running a small stationery store in Brooklyn last year (now I am living in Massachusetts) I noticed that I got the biggest changes in my client traffic only after a considerable SEO work. Say, when a SEO specialist I hired used tools like https://rush-analytics.com/land/rank-tracker etc it brought me the biggest benefit.I mean that the items to give away play an important role, no doubt, but SEO things are of paramount importance, for sure 😉

Last edited 1 year ago by Arrigi Sachi
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Rajan Mhatre
1 year ago

I came here the first time, and I found the perfect article. Thanks for sharing the exciting and informative post.
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