5 Ideas To Strengthen Your Marketing Campaigns


Brian Halligan, believes that ‘People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.’ As a business owner, you’ll have noticed by now that content marketing has well and truly taken over. Perhaps you’re wondering how you can improve your content marketing strategies. To strengthen your marketing campaigns today, start with these five tips.

  1. Improve your customer personas

A customer persona is a description of a person who represents your ideal target audience. You create your customer persona by giving this fictitious person various characteristics. The characteristics include behavioral traits, interests, demographic details and a name. A customer persona should include as much detail as possible. 

Improving your customer personas will help you to design the best content for your target audience. To improve your customer personas you need to perform thorough research, move beyond the basic demographics and seek to understand your customers fears, pain points, goals and buying patterns. The better you know your audience the easier it is to grow your business.

  1. User generated content 

User-generated content, refers to content that has been created by unpaid contributors, generally these people will be your customers. User generated content may be in the form of social media posts, website pages, blogs or testimonials. UGC content performs so well because it’s real and authentic. People aren’t quick to trust brands and marketers and are more inclined to trust their peers. To create a hype around your UGC it’s useful to offer your customers an incentive to create this content. For example, you might do this in the form of a competition.

  1. Create shoppable posts 

According to Forbes, ‘41% of e-commerce brands now use shoppable Instagram posts.’ There are several advantages to using shoppable posts as part of your marketing strategy:

  • Faster conversions: When customers use shoppable posts they don’t need to leave your social page to look up your website. Consumers can click on the post, purchase the product, and continue on the same page.
  • Brand storytelling: Companies can use videos to engage in brand storytelling, with shoppable posts it’s easy to link these stories to direct product opportunities.
  1. Try interactive content

Interactive content invites the audience to actively participate, as opposed to merely reading text or watching a video. You might use interactive videos, surveys, or interactive infographics. There are several benefits to using interactive content including:

  • Drive brand awareness: Interactive content gets plenty of shares, allowing you to drive your brand awareness.
  • Improve session time: When visitors are engaging with interactive content they’ll spend even longer on your page.
  • It’s fun: Interactive content is fun and so it’s the perfect way to gain consumer feedback and establish relationships.
  1. Industry specific marketers

To take your marketing campaigns to the next level it’s wise to work with industry specific marketers. Whether it’s a hvac marketing company, or marketing for law firms, choose a service who has expertise in your field. Different industries require different marketing tactics, it’s important to focus on the finer details to inform your strategies

About Author

LaDonna Dennis

LaDonna Dennis is the founder and creator of Mom Blog Society. She wears many hats. She is a Homemaker*Blogger*Crafter*Reader*Pinner*Friend*Animal Lover* Former writer of Frost Illustrated and, Cancer...SURVIVOR! LaDonna is happily married to the love of her life, the mother of 3 grown children and "Grams" to 3 grandchildren. She adores animals and has four furbabies: Makia ( a German Shepherd, whose mission in life is to be her attached to her hip) and Hachie, (an OCD Alaskan Malamute, and Akia (An Alaskan Malamute) who is just sweet as can be. And Sassy, a four-month-old German Shepherd who has quickly stolen her heart and become the most precious fur baby of all times. Aside from the humans in her life, LaDonna's fur babies are her world.

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alex wayne
1 month ago

This ideas are really important in Strengthening our Marketing Campaigns this 2020

1 month ago

This article really helpful for Digital Marketers, this tips will enhance and give more strength in their Marketing campaigns. talksdigitalmarketing

1 month ago

Some people forget that content should not only be created, but also distributed https://mediaonemarketing.com.sg/top-content-syndication-companies/ . And attention to this issue should be paid no less than writing cool posts.

29 days ago

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29 days ago

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James Kennedy
James Kennedy
29 days ago

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28 days ago

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