As background, AT&T data scientists looked at three months of anonymized data on our network, and through algorithms and analysis, were able to conclude: states that have statewide anti-texting laws have lower rates of texting while driving – at a statistically significant level. According to the data, the four states without a statewide ban (AZ, MO, MT, TX) have a roughly 17 percent higher rate of texting while driving than the 46 states with statewide bans.
So what does this mean? This shows us what people actually do, versus what they say they do. Remember, while over 90% say they know texting while driving & distracted driving is dangerous, 71% continue to engage with their smartphone behind the wheel (AT&T Survey, 2015). More information is available on our blog here – and our creative team made this super cute GIF to share this message with these findings if you wanted to check that out.